COOKWARE
February/March 2024
housewareslive.net
Stew-pendous cookware! Housewares Magazine explores the latest inno HousewaresMagazine explores the latestinnovations in cookwar tions in cookware, from cutting-fromcutting
edge non-stick technology to multi-functional designs that blend performance with style. With a focus on durability, sustainability, and convenience, leading brands
T
he cookware category is always heating up – from subtle design tweaks and trend-driven colours to game-changing technological advances. Nathalie Bruneel, Head of the Green Brands at The Cookware Company, introduces the latest innovation: “Our newest launch is a collaboration with Stanley Tucci. The TUCCI by GreenPan Cookware Collection fuses three-ply stainless steel with pioneering PFAS-free ceramic non-stick technology, ensuring elite heat transfer, durability, and sophisticated style. Every detail has been carefully considered, from the of the pans. This collection brings professional-level performance to home kitchens, while prioritising sustainability and safety.” “The cast stainless steel handles are designed for perfect balance, the pasta pot features a built-in strainer, and the sleek glass lids create a seamless look. With a woven induction base and revolutionary stovetops and are oven-safe up to 315ºC.” Designed for durability, the collection features GreenPan’s Woven effortlessly prepare everything from omelettes to seared steaks, all with minimal oil and easy clean-up. Ms Bruneel adds: “Our signature Thermolon ceramic non-stick coating
GreenPan’s Barcelona Pro Fry Pans
is free from harmful chemicals like PFAS. Unlike standard non-stick coatings, which can degrade at high temperatures and emit harmful fumes, GreenPan’s ceramic coating remains heat-resistant up to 450°C (850°F) without releasing toxins. This ensures a healthier cooking environment for families, without compromising on performance.” “Additionally, our curing
than traditional PTFE- based coatings, reinforcing our commitment to sustainability. We believe that great cookware should not only enhance your cooking experience but also contribute positively to the planet.”
process emits 60% less CO2
A common misstep in using GreenPan cookware
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is cooking on high heat. “Our ceramic non-stick performs best at low to medium heat. High temperatures can cause food to stick and affect the pan’s longevity,” Ms Bruneel explains. “We also advise against aerosol cooking sprays, which leave behind a sticky residue. Instead, use a small amount of butter or oil. And never run a hot pan under cold water – sudden temperature changes can warp it, reducing its lifespan.” Elsewhere, Claire Bugden, Commercial & Marketing Director at Lifetime Brands, highlights a growing consumer demand for high- performance cookware with style. “Our fast-paced lives mean consumers need cookware that’s versatile, functional, and aesthetically appealing,” she says. “Cooking is now an art form, blending performance with personal style – hence the rise of Instagram-worthy designs. We’ve seen a shift towards cookware that. People want to invest in durable, high-quality pieces that suit their kitchens and lifestyles.” Lifetime Brands’ MasterClass cast aluminium casserole dishes, now
available in fresh colours, are crafted from 100% recycled aluminium. They combine the searing power of cast iron, the durability of cast aluminium, and the convenience of non-stick, all in one lightweight pan for healthier cooking with little to no oil. MasterClass also embraces the ‘one pan, many uses’ philosophy. The MasterClass Roast and Rest dish handles everything from prepping and roasting to carving and serving, while the new two-in-one steam and strain accessory functions as both a strainer and a steamer – ideal for bao buns and beyond. “We are also excited about our latest MasterClass silicone bakeware
GreenPan’s Barcelona Pro PFAS-free fry pan
set,” Ms Bugden continues. “It’s an incredibly versatile addition to any kitchen. The entire set is designed to be neatly together while being suitable for the freezer, oven, microwave, dishwasher, and even air fryer. It meets the demands of modern home cooks looking for high-quality bakeware that adapts to their needs.”
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