NEWS
February/March 2025
housewareslive.net
Pure Table Top launches PurerHome P
ure Table Top has launched PurerHome, a brand dedicated to in collaboration with the Eden Project, features tableware and kitchen textiles that align with sustainability and environmental awareness. PurerHome and the Eden Project aim to inspire consumers to make mindful purchasing decisions. “We want to encourage people to buy better products, designed to last longer,” the brand stated. Lucie Taff, Head of Brands & Marketing, emphasised its commitment to sustainability and using business as a force for good. A portion of sales will support the Eden Project’s charitable initiatives, including habitat regeneration and social prescribing. Each product in the PurerHome x Eden Project collection includes a
Digital Product Passport (DPP), providing full supply chain transparency via QR codes. Partnering with Fabacus and Dayrize, this initiative fosters a deeper connection between consumers and the environmental impact of their purchases. Inspired by the Mediterranean Biome at the Eden Project, the collection features hand-drawn illustrations of tomato vines, olive
branches, and chili peppers. The dinnerware, crafted from 40% recycled ceramic, and kitchen textiles, made from recycled cotton, emphasize durability, sustainability, and timeless design.
Consumer Brands moves headquarters to Stoke-on-Trent
C
onsumer Brands,the distributor of Morphy Richards, is relocating its
headquarters to Whittle Court in Hanley, Stoke-on-Trent, following refurbishment of the building. The move will accommodate the company’s sales, marketing, and customer service teams. The company, which became the in August 2023, is currently based relocation marks an ongoing commitment to Stoke-on-Trent and will lead to local recruitment.
Dunelm CEO to retire D
unelm CEO Nick Wilkinson has announced his retirement after seven years in the role. The company will begin a formal search for his successor, considering both internal and external candidates. Wilkinson will remain in position until a replacement is found.
Chair Alison Brittain praised Wilkinson’s leadership, highlighting
his role in navigating the company through the pandemic, enhancing its digital presence, and strengthening its strategic capabilities. She emphasised his continued focus on long-term, sustainable growth during
4 | Managing Director, Rob Wileman,
said: “We are keen to stay within Stoke-on-Trent. The quality of staff that we have in the city is excellent, and we didn’t want to lose them by moving away. The city also represents great value for money.” Some employees from the new headquarters, which is set to open in April. Consumer Brands aims to expand its workforce from 31 to 53 this year.
Consumer Brands will occupy 7,400 sq ft of space previously used
by social housing provider Brighter Futures. The units were sold by which includes Consumer Brands.
the transition. Dunelm remains committed to its strategy of becoming The Home of Homes and is progressing toward its goal of securing a 10% market share.
Mr Wilkinson expressed his gratitude, calling it a privilege to lead Dunelm and work alongside his colleagues. While he feels it is the right the brand’s future. Until his departure, he will continue to focus on the company’s growth and development.
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