December 2025/January 2026 housewareslive.net


TAKE A TOWN – CARDIFF Cardiff


For this first article, Housewares Magazine’s team of mystery shoppers visited, and assessed, seven multiples across the Welsh capital


Pro Cook, Pugh’s Garden Centre, Ty-Nant Road, Radyr (JOINT WINNING MULTIPLE)


This store opened on Thursday, March 15, 2018, and has two entrances, one inside the garden centre and one from the exterior. I was looking to buy an air fryer. Inside the store,


which I entered from the garden centre, I located the air fryers and there were three suitable products on display – the Air Fryer Health Grill, ProCook Multi Cooker 8 in 1 and the Electric Pizza Oven Air Fryer, which were priced at £179, £149 and £199 respectively. After a couple of minutes browsing, I was


approached by Tessa, who asked if I needed any help. She started her presentation by mentioning that the store manager has the Air Fryer Health Grill and is very happy with it. She said that the product has adjustable time and


temperature controls to suit your needs and explained that the adjustable controls provide flexibility. Tessa highlighted the 12 functions of the appliance


and explained various features including the grill rack and she said the splatter shield could be removed for cleaning. She finished her presentation by mentioning that the product comes with a two-year guarantee.


Sales skills: 5/5


Store presentation: 5/5


Total score: 10/10


Summary: Alan was able to present both products well and the mention of the three-year guarantee was an attempt to close the sale. He talked in-depth about the two products and was keen to help me. The store was well presented.


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