AMBIENTE 2026: PREVIEW
December 2025/January 2026
housewareslive.net
search behaviour and conversation trends, particularly around meal preparation and healthier lifestyles, which often follow seasonal patterns.
Ambiente will also mark the first showing of the new Banbury collection, alongside an expanded move into food preparation with new food processor lines. While the business remains open to collaborations, any partnerships are approached with care, ensuring they feel authentic to the brand and deliver genuine value for retailers rather than simply capitalising on name recognition. Across the stand, several key trends shaping the home appliance
category will be evident. From a design perspective, Sabichi continues to respond to demand for countertop appliances with confident forms and considered colour choices that add personality without dating quickly. Consumer behaviour continues to favour products that enable simpler, more flexible cooking at home, supporting the ongoing strength of categories such as air fryers and everyday countertop appliances. Packaging also plays an increasingly important role, with evolving European requirements influencing both presentation and product development decisions. The Ambiente showcase reflects a broader move towards more
cohesive, joined-up collections. Colourways are central to this approach, with a shift towards tones that feel warm, lived-in and enduring rather than overly decorative. This is particularly evident in Berry and across how collections are designed to sit together, helping retailers present a clear and consistent story both in store and online. Sustainability remains an ongoing area of focus, with continued
reviews of materials, packaging and production choices aimed at making practical, incremental improvements. Buyers will be able to see recent changes first-hand and discuss future developments directly with the team. For visitors, the value of the stand lies in experiencing the full ranges
together, including first-look items. Seeing products in person allows colour, finish, scale and overall cohesion to be properly assessed, while retailers will also have the opportunity to discuss ranging, pricing architecture and market-specific needs directly with the Sabichi team. The brand will be located in Hall 8, Stand L90.
Expanding categories
OXO returns to Ambiente 2026 with a significant expansion of its kitchen offer, underlining the brand’s continued focus on thoughtful, purpose- driven design that enhances everyday life. According to Maria Spagnuolo, Senior Marketing Manager at OXO, this year’s presence marks an important moment as the brand introduces new categories while reinforcing its leadership in core kitchen tools.
A major highlight of the stand will be the debut of OXO’s new
cookware portfolio, developed to meet evolving consumer expectations around performance, usability and longevity. Drawing on decades of design expertise, the launch comprises three complementary collections tailored to different cooking styles. Mira is positioned as a premium tri-
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