December 2025/January 2026
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combine performance with clean, timeless design. The Tormek T-1’s silent operation, compact footprint and eight-year warranty reflect a broader preference for durable, low-maintenance tools that do one job exceptionally well. Advanced materials also play a central role in the story, with diamond grinding wheels and high-performance composite honing wheels delivering consistent results with minimal wear. Together, these features respond to households looking for efficient, space-conscious appliances that support everyday cooking without clutter. Sustainability underpins the entire Tormek proposition. The brand will spotlight the inherent longevity of the T-1, designed to last decades rather than years, significantly reducing waste. Its controlled sharpening process removes only minimal steel, extending knife lifespan and performance without the need for replacement. The water-free, maintenance-free system eliminates consumables and disposable parts, while Swedish production ensures high-quality components, responsible sourcing and efficient manufacturing.
Tools of the trade
Swiss heritage brand Victorinox will use Ambiente 2026 to showcase a refreshed, lifestyle-led approach to kitchenware and retail presentation, combining fresh colour, smarter merchandising and immersive brand experiences. Best known globally for its Swiss Army knives, the Ibach- based manufacturer is using the show to underline how precision engineering and design excellence continue to evolve to meet modern consumer expectations. A key focus for 2026 is colour and visual impact, with the introduction of new Swiss Classic seasonal colourways. Designed to support storytelling at point of sale, the Spring/Summer palette brings vibrant, expressive tones to the kitchen, while the Autumn/Winter colours offer richer, more refined hues. Together, they reflect the growing trend for kitchen tools to act as lifestyle accessories as well as functional essentials.
AMBIENTE 2026: PREVIEW
collections, including Winter Magic 2026, Zodiac and Chinese Zodiac editions, remain an important part of the brand’s premium and gifting strategy, reinforcing heritage while adding collectability. Sustainability will be clearly highlighted throughout the stand, with kitchen knife handles and packaging incorporating recycled components and reduced packaging formats designed to minimise waste. Victorinox is also exploring circular design approaches to extend product lifecycles, reflecting growing expectations from both consumers and retail partners for responsible innovation. Visitors to the Victorinox stand will be encouraged to engage beyond static displays. Hands-on product interaction, live demonstrations from experts and interactive sustainability storytelling will bring the brand’s precision, balance and craftsmanship to life. Personalisation and heritage-led storytelling will further enhance the premium experience, offering added value for gifting and high-quality retail environments.
Sustainable choices that last
At Ambiente 2026, What More will present a dual-stand showcase highlighting its innovation, performance and design across its brands Sizzll and BetterWare. The company is using the show to debut new product ranges that respond directly to evolving consumer expectations for safety, functionality and style. On the bakeware side, visitors can explore the latest Sizzll
developments, including expanded PFAS-free lines and new ranges under the BetterWare banner. These launches meet growing demand for bakeware that delivers reliable results while adhering to emerging regulatory and consumer standards, reflecting a broader market shift towards healthier, more sustainable cooking tools. The plastics offering will feature new products across several categories, including drawer towers and DIY ranges designed for everyday practicality. A dedicated trend colour display will highlight the company’s strongest colour directions for 2026 and beyond, showing how style and functionality can coexist in household solutions. Ambiente provides the first opportunity for buyers to see these ranges in person, ahead of their wider rollout during the year. The show allows retailers to explore how new innovations fit into future plans and assess both performance and commercial potential. Sustainability is a key focus across both brands. In bakeware, PFAS-
free products respond to regulatory changes and rising consumer awareness, while the plastics ranges, including Wham Bam and garden pots, use 100% recycled post-industrial materials. Together, these initiatives demonstrate What More’s commitment to durability, responsible material choices, and long-term value. For retailers, the standout opportunities lie in experiencing the full
Merchandising also takes centre stage, with the launch of a new 420
Paring Knife Display. Compact and space-saving, the unit is designed to turn everyday knives into impulse purchases while elevating in-store presentation. Alongside this, Victorinox is expanding its accessories range with design-led additions that complete the brand’s kitchen offer, as well as introducing updated peeler displays and new coordinated colourways to enhance visibility and cohesion across essential tools. Beyond individual product launches, Victorinox is unveiling a broader
brand-to-market overhaul at Ambiente. Premium point-of-sale solutions and visual merchandising concepts are designed to transform the consumer journey into a more engaging experience, helping retailers drive both dwell time and conversion while reinforcing the brand’s aspirational positioning. While not launching directly at Ambiente, Victorinox will also reference its collaboration with La Marzocco, which brings together Swiss-made engineering and Italian coffee heritage in a specialist barista tool for professionals and enthusiasts alike. Limited-edition Swiss Army Knife
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breadth of 2026 launches across both stands. Key highlights include Sizzll bakeware, PFAS-free ranges, new BetterWare products, as well as plastics innovations such as drawer towers, DIY ranges and the trend colour showcase—offering commercially relevant solutions that align with evolving consumer demand.
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