news New era for Delfinware


Housewares supplier Delfinware has changed hands and is now owned by its managing director Michael J Simmonds.


The housewares supplier, based at Hythe in Kent, has been supplying high quality British-made plastic coated, chrome and stainless steel wireware since 1969. It employs 20 staff, many of whom have been with the business for more than 25 years.


Michael joined Delfinware


(the trading name of Wire & Plastic Products Ltd) as a machine operative in 1970 and was promoted to director in 1985 and managing director in 2004. He said: “Having worked in the business for 49 years,


when the opportunity arose to buy the company from its owners - and having no intention of retiring - I decided to move into a new era with Delfinware. “I have created a new company, Delfinware Household Products Ltd, of which the two directors/owners are myself and my wife Ruth. We have retained all the current loyal staff and continue to operate from the same building in Hythe.


“Our goal is to further


increase the awareness of Delfinware across the UK, and give new potential retailers the opportunity to offer their customers UK manufactured products of the highest quality at competitive prices.


“As time progresses we are looking to expand the horizons for Delfinware by increasing our coverage of retailers across the UK, designing and manufacturing in-house new product ranges, and developing a wireware range which will push us over into the bathroom/shower market.”


Valerie Graham to distribute c2r


Valerie Graham has been appointed as the sole distributor of products from new Australian brand c2r for UK and Eire.


Available in white, black, cream, grey, red and stainless steel, this large family-sized Dish Drainer is one of the company’s most popular products


The c2r brand was ESA Sales partners with FKA Brands


director of ESA Sales, commented: “The FKA portfolio is a complementary addition to our current brand line-up, which means that we can maximise the strength of our offering when speaking to our retail partners.” ESA Sales account director


Ellia Gather Ultrasonic Essential Oil Diffuser


ESA Sales has been appointed as sales and marketing agency for FKA Brands into the UK garden centre channel. Chris Hoyle, managing


Caroline Holford added: “The brands we are launching initially are Salter kitchen products, along with hero lines from the HoMedics and Ellia ranges which provide relaxation and wellbeing in the


home and garden. We are also excited about the opportunity to present House of Marley to this channel: an award-winning range of ethical audio equipment which has sustainability and philanthropy as its core brand values.” The FKA Brands portfolio will


be presented on the ESA Sales stand at garden and outdoor living trade show Glee 2019, which takes place at Birmingham’s NEC in September, alongside the other brands within the ESA stable.


born from the need to reduce plastic and waste (c2r stands for Choose-To- Reuse). Embracing the need for eco- friendly housewares, it offers a range of products in vibrant colours to encourage consumers to ‘re-use’ as an alternative to plastic straws and bottles and disposable paper cups. The c2r portfolio includes double wall glass and stainless steel bottles in mint, peach, pink, grey and navy; bamboo fibre coffee cups; and silicone straws and steel straws in silver, black and rose gold. Valerie Graham managing director Michael Stein said: “I’m excited that we can do our part in helping to save our planet and encourage a more eco-friendly environment to live in.”


5 years ago this month in Housewares Magazine…


• UK Juicers’ Lurch Spirali spiralizer cutter and Silverwood’s 9in loose base round tin were the best-selling products at Kitchens in Bristol and Squires Kitchen in Farnham respectively.


• Four-strong homeware chain Lawsons was celebrating 110 years of trading by sponsoring Plymouth Flavour Fest, billed as the biggest food and drink festival in the south-west, and organising three days of chef demonstrations.


• Housewares multiple Lakeland opened a £10 million extension to its distribution centre at Kendal in Cumbria, giving it the capacity to operate up to 200 stores in the UK and overseas. It described the Kendal site as ‘the engine room of the company’ with more than 7 million products a year dispatched from this location to customers in over 70 countries.


• Housewares supplier Pyrex was encouraging retailers to


showcase their creativity during Pyrex National Baking Week 2014 (held from October 13 to October 19) by competing in a themed in-store or window display competition. Prizes included £1,000 of Pyrex stock and a £500 meal or night out for the winning team.


• London cookshop retailer Divertimenti closed its store on Marylebone High Street - but aimed to open in new premises in the autumn. Its cookery school was relocated to Divertimenti’s flagship branch on Brompton Road in Knightsbridge.


• Autumn Fair International organiser 121 Events Group announced plans to move the exhibition’s Kitchen, Dining & Housewares section from hall 2 to hall 3 ‘to attract cross-over buyers from the home sector’.


Source: Housewares Magazine July/August 2014


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