news Bira partners with Down Your High Street
Independent retailers came together in London in June to celebrate a partnership of national online selling platform Down Your High Street (DYHS) and the British Independent Retailers Association (Bira). With workshop sessions and a motivational talk from Sian Gabbidon (winner of the last series of BBC1’s ‘The Apprentice’), the aim of the event was to encourage networking and find out more about DYHS, which now has 600 independent retailers trading on it. Bira national membership
manager Julie Holden said: “DYHS is an ideal platform for our members and we’re proud to work in partnership with DYHS to provide an opportunity for bricks-and- mortar retailers to embrace online sales in a simple and affordable way. The fact that all traders on the platform must have a physical shop is very important to us. We want to support the high street whilst recognising the convenience factor for consumers and the need for retailers to respond to changes in the way people are
shopping.” DYHS ceo Dan Whytock added: “The relationship we have formed with Bira brings me great excitement, as we are able to work with Bira’s 100-plus years of experience to make sure our independents are looked after and supported in the best way possible. In the current retail climate, this is more important than ever before.”
Koziol joins Haus stable
Haus Marketing and Distribution has welcomed Koziol to its portfolio of brands. The Koziol
Channel 4 reveals trailer for new Bake Off series this summer.
A trailer for the new Channel 4 series of ‘The Great British Bake Off’ made its TV debut on July 30. The marketing campaign will be accompanied by press cover wraps, posters, radio spot ads and social media activity that will go live nearer to the show’s transmission. The tenth series of the multi- award-winning competitive baking show will air later
The aim of the push is
‘celebrate the show uniting the nation through baking’. The broadcaster said: ‘Launching with a feel-good trailer set against the backdrop of The Beatles’ track ‘All Together Now’, the film pays homage to the fact that baking brings people together and takes the audience on a joyful, colourful and typically eccentric journey. It takes inspiration from
the baking fever that grips the nation and shows
shoppers frantically clearing the aisles of baking ingredients, causing chaos at supermarkets and even the stock market to rise!’ Channel 4 controller of
marketing and media James Walker explained: “The effect that ‘The Great British Bake Off’ has on the nation is undeniable. The idea for our creative brings together the show’s ability to entertain millions of viewers and also to inspire and energise them into attempting their very own baked showstoppers.’ Watch the new trailer at
https://youtu.be/xzSTqVUWE zU
Tewkesbury Cookshop set to close
Tewkesbury Cookshop in Gloucestershire is preparing to close its doors for the final time in mid-September. Announcing the news on
Facebook on July 16, the independent retailer said: “The rumours are true – we will unfortunately be closing the Cookshop [in] mid-September. Thank you to everyone who has been a regular to us for all these years and for your kind words when realising the shop will be closing. “We’ve got no information about what will be happening to the premises, but for the sake of Tewkesbury we really
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hope another shop opens soon. “We are so sorry that the shop has to close. We’ve tried everything we can, but unfortunately our personal circumstances have made it impossible to continue in this economic climate. At this time we would like to urge everyone to support local businesses, rather than shop online, where you can!” Tewkesbury Cookshop has
been trading at 103 High Street since it was started by Tony Hayward in 1992, and the shop stayed in the family until September 2014, when current
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owners and directors Helen and James Townsend bought the business from Tony’s son. They have a long association with the shop, as Helen worked there during both generations.
Amazon brings Clicks and Mortar to Cardiff
Clicks and Mortar - the Amazon and Enterprise Nation pop-up scheme – arrived at St David’s shopping centre in Cardiff on July 22. Open for six weeks, the pop-up shop (located adjacent to Lovisa and opposite MG Cars) offers more than 30 local and national ecommerce businesses the chance to ‘explore customer-facing trade for the first time’. The Clicks and Mortar programme provides online businesses with a ‘tangible platform to trade in a high impact retail area’. Sellers are provided with a shop, payment solution, furnishings and advice on topics from visual merchandising to social media. The move follows the successful launch of the inaugural Clicks and Mortar store on St Mary’s Gate in central Manchester in June.
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twitter.com/Housewaresnews July/August 2019
brand stands for ‘design with a clear conscience’ and since 1927, the company has been manufacturing sustainable products exclusively in Germany. Pictured is Koziol’s Organic collection, which is made from natural wood cellulose fiber and thermoplastics. The products are 100% recyclable, food-safe, BPA-free and dishwasher-safe. The range includes bowls, bottle racks, colanders, cutlery sets, cutting boards, dinner plates, insulated cups, lunch boxes, lamps, mugs, waste bins, salad severs, salad serving bowls, soap dishes, soup plates, storage bins and water bottles. Paul Shelley, managing director of Haus, said: “We are excited to be representing Koziol in the UK. With everyone talking about sustainability, we believe that Koziol sits perfectly in our environment. The team’s clever designs are award winning and can be perfectly placed in any home environment.”
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