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colour.” Grayed-down versions of blue and bluegreen contrast seamlessly with other colours such as grayed-down lilac or mauve.
• Galaxies – Metallics get their day in this palette, which is inspired by “the ongoing fascination humans have with the galaxies that lie beyond”.
Crossover colours to attract consumers Looking for colour schemes that are unique enough to catch the consumer’s eye but still feel somewhat familiar and have an element of universal appeal? Start with colours that appear most frequently in nature. Nature’s crossover colours are those colours
that are obvious or ubiquitous in nature, the ones that most humans have a natural positive reaction to. They’re what I call ‘chestnuts – the colours that are somewhat universal in their appeal and are not so trendy that we’re going to want to change them in a few years. Think greenery, there’s a proven physiological
effect that going outside among plants and trees helps you to breathe deeper, and sky blue, no matter where you live in the world, when you look up and see a blue sky, you’re going to have a positive emotional reaction. The psychological and emotional effects of
nature’s colours are important to consider. But there’s even more to their appeal. From a purely economic standpoint, they’re more apt to have a longer shelf-life. In other words, nature’s colours are not going to change; they’ve got
July/August 2020
staying power. It’s also important not to put a big umbrella
over everyone’s colour likes and dislikes. One size does not fit all. But since certain colours appear most often in nature, our eyes become accustomed to seeing them in many applications. And that’s what makes them so versatile in a wide range of colour combinations.
One such image featured four of nature’s
crossover colours, albeit four vastly different ones that one might not typically think of going together: teal, aubergine or eggplant, sunshine yellow and peach. It might seem strange when you say it out loud, but it makes sense when you see the image. She went on to explain how nature’s
crossover colours can also be used to extend out and embrace a colour that has been trending lately. She showed several crossover colours used in combination with the blush colour family, which has been making waves recently.
Eiseman also demonstrated how to use
crossover colours in different applications. One example is pale khaki, which many people tend to think of as more utilitarian. Calling it a “nuanced neutral”, she showed applications for it from camping gear to a classic living room chair and said khaki can have a place in the bedroom, bathroom and kitchen, as well. What about new or different colour advice in the wake of the Covid-19 pandemic? Consumers’ buying and shopping habits might
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alter drastically, but I don’t see much universal change in colour preferences. It’s difficult to automatically change our ability to like or dislike certain colours. One exception is the growing popularity of white. With so many people being more conscious of sterilisation and cleanliness – there’s more evidence of people turning to white as a refreshing, really clean colour. However, that trend can go both ways. Someone who currently has bold or bright home décor might opt for more whites or calmer hues in these times. On the other hand, someone who currently has a lot of white might yearn for something bolder or brighter to break up the monotony of sheltering at home.
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