advertorial VIRTUAL PRUDENTIAL RIDELONDON TO


GO AHEAD TO HELP SAVE UK’S CHARITIES • Free event on 15 and 16 August gives people chance to celebrate cycling and raise crucial funds for charity


• My Prudential RideLondon enables cyclists to take part in world’s greatest festival of cycling wherever they are


15 and 16 August (the event weekend) to celebrate cycling and raise funds to help save the UK’s charities. Rainy Day Trust, like many other charities, has been hugely impacted by the Covid-19 pandemic as fundraising events such as Prudential RideLondon have been either postponed or cancelled. My Prudential RideLondon offers Rainy Day


T


Trust supporters, of all ages and abilities, the opportunity to take part in a fantastic challenge and raise crucial funds for our charity. It is an exciting, free event that can be done anywhere in the world. It offers people the chance to tackle a range of distances based on the events included in the traditional Prudential RideLondon weekend. Hugh Brasher, Event Director of Prudential RideLondon, said: “After the disappointment of the cancellation of Prudential RideLondon, we were determined to create something special for our riders, partners and the hundreds of charities that rely on the event for vital income. “My Prudential RideLondon is building on the success of The 2.6 Challenge – created following the postponement of the London Marathon – which became the biggest collective fundraising effort in the world involving nearly 4,000 charities. “Charities desperately need help to continue


to provide vital services to every sector of society and fund critical research. In this socially distanced world, it’s also vitally important to encourage people to get on two wheels rather than use public transport. The My Prudential RideLondon campaign has been created to achieve both these aims. “My Prudential RideLondon is completely free


and offers a fundraising challenge for everyone, whether that’s an amateur rider doing 100 miles or a family enjoying a 1km bike ride together. It can be done wherever you are and at any time on 15 or 16 August. Whatever you do, we urge you to raise funds for a charity of your choice – and have fun!” Bryan Clover, charity CEO says “This is a fantastic, fully inclusive opportunity for everyone to get involved and do something to help keep the Rainy Day Trust there for our industry. The impact of Covid-19 Pandemic has


July/August 2020


he first ever virtual edition of Prudential RideLondon – the world’s greatest festival of cycling – will take place on


dramatically affected us due to cancelled events and a significant reduction in our fundraising activities, combined with increased demand for help. Even the smallest event will help and ensure that we can continue to help those who so desperately need our assistance." Bryan is taking part in the challenge himself and in characteristic Bryan style says: “I might never have managed to cycle 100 miles from London to Surrey, but at least I can do some freestyle stuff and raise some cash for Rainy Day Trust. As it is freestyle, I haven't quite made up my mind what I'm going to do yet, so stay tuned. I haven't ridden a bike in 40 years, so I may go for roller skates or a scooter.


I'm


quite tempted by the idea of using a cycling machine and doing a mega ride and see how far I can get in 12 hours or until my legs give out and I fall off! Grateful for your support.”


You can sponsor Bryan here: uhttps://uk.virginmoneygiving.com/fundraiser- portal/fundraiserPage?pageId=1194675


How it works


My Prudential RideLondon includes four challenges for all ages and abilities that participants can do on a route of their choice, wherever they are in the world, on either 15 or 16 August:


• My Prudential RideLondon-Surrey 100: 100 mile ride


• My Prudential RideLondon-Surrey 46: 46- mile ride


• My Prudential RideLondon-Surrey 19: 19- mile ride


• My Prudential RideLondon FreeCycle: An event that allows you to set your own challenge (starting from 1km) on the wheels of your choice: bikes, push scooters, skateboards, trikes, balance bikes, roller skates, wheelchairs or anything that is self-propelled (e-bikes are fine too).


Participants who wish to ride for Rainy Day


Trust need to register in advance and select their challenge at www.myridelondon.co.uk. The site will also provide a link to Virgin Money Giving where they can set up their fundraising


• HousewaresLive.net • twitter.com/Housewaresnews housewareslive.net | 11


• Selfie frames to give riders personalised Prudential RideLondon finisher photographs


• Direct donation button through to each rider’s Virgin Money Giving fundraising page


For further information, please contact:


My Prudential RideLondon uRyan Goad | Press Officer | London Marathon Events Ltd uryan.goad@londonmarathonevents.co.uk u+44 (0) 7950 708574


Rainy Day Trust


uBryan Clover – CEO ubryan@rainydaytrust.org.uk uinfo@rainydaytrust.org.uk


page.


Once signed up, participants will be able to download the new My Prudential RideLondon app in event week. This will give every participant and supporter a unique ride day experience, including:


• A GPS function that enables friends and family to follow a rider’s progress on the virtual Prudential RideLondon route


• Creation of a personalised Prudential RideLondon certificate that shows the rider’s completed route and ride time


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