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trend displays. Scarlet Opus explained how armed with knowledge of trends, a retailer can develop an instore experience that will attract and engage consumers, purchase products in made using the materials, colours, patterns and shapes that will satisfy the prevailing wants, needs and desires of their customers. The key trends we’ve seen for 2020/21 are as follows:
Earth Age Awed by the potential of artificial Intelligence and developments in space exploration, we take time to nurture our human qualities, taking us back to the basics and embracing the universal values that bond us together. There is a primal energy to this grounded aesthetic that boasts genuine connections with the earth alongside the integration of technology. Ancient cultural beliefs, spiritual practices and simple rituals are reframed for modern sensibilities, offering protection, restorative qualities, and stillness.
Soul Searching On this summer’s journey of self-discovery consumers seek liberation from life’s problems. In a world of negativity and uncertainty we choose to escape to find beauty and contentment. Wellbeing retreats and temples provide inspiration for relaxed lifestyles and décor as people look to improve their emotional, physical, and spiritual health. In the search for greater meaning, understanding and freedom we transform our homes and outdoor spaces into personal retreats, where we can nurture ourselves and cultivate happiness.
Eco Living This trend is a pact between people and planet; readdressing our environmental impact; via unconventional approaches and applications that harness the power of science and technology. A move towards the natural environment and the built environment merging to act as one. Designers, architects, manufacturers, and retailers are the facilitators, but consumers are ultimately the agents of change, adjusting their behaviour to the needs of the planet. From ‘reversible design’ systems to biodegradable material innovations, conscientious creatives utilise resources, rethink waste, and consider manufacturing processes. This is the time to be audacious. This is the time to be a force for good.
Webinar round-up As well as the webinars covering the latest trends, Exclusively Digital provided a number of other presentations for
viewers.This included Richard Watts providing practical advice and simple strategies to help you connect with those driving the trends and hop topic conversations across social media.
July/August 2020 A selection of ‘on-trend’ products
featured at Exclusively Digital My Gifts Trade - Evergreen Collection and Riviera Collection Kitchen and dining area schemes that promote laidback luxury with exotic Southeast Asian and tropical hallmarks.
Fiskars Group - Iitalia range Honey Yellow tableware by Iitalla from Fiskars for our Trend Tour. The Teema collection is minimalist, functional and decidedly modern considering it was designed back in the 1950s by the prestigious Finnish designer Kaj Franck
Le Creuset - Cast iron shallow casserole, Meringue colour The Cocotte Every is designed to master the basics of Japanese rice cooking and with substantial depth it offers enough capacity for different purposes that will help you craft all sorts of cuisines
Rayware - Typhoon Elements The Typhoon ‘Elements’ boards from Rayware fit into this trend’s aesthetic beautifully, being both earthy and elegant. They are an equally stylish addition to the kitchen for food preparation as they are to table schemes for serving food both indoors & outdoors. They are made from a precisely patchworked composition of marble, acacia wood with wonderful contrasting tones, brass and terrazzo.
Samuel Groves – Stainless Steel refurbishment service The quality of the Classic Range, which is made in Britain, includes a Sauce Pan with lid, Casserole Pan, Paella Pan, Chef’s Pan, Sauté Pan, Milk Pan, Frying Pan and Roasting Dish.
Swan Products – Retro Range Mellow Yellow For consumers the selection of yellow tableware or kitchen worktop products, like SWAN’s Retro Range in Mellow Yellow, are practical and attractive purchases that introduce this uplifting colour into their homes and allows them to assess how it works for them.
Tea Venture – Noveltea The founders spent more than 6 months and over 400 brews to perfect each of the recipes; combining specially- selected tea leaves (cold-brewed to extract a fuller, rounded flavour) and blending them with a perfectly-paired, expertly- crafted spirit and a range of complimentary ingredients to create complex, unexpected ready-to-drink alcoholic tea.
Orthex range - Bio & Recycled range The SmartStore Basket range is made from 100% recycled plastic. They are available in White and Taupe and are ideal for neatly organising and storing food packets and tins, as well as bathroom supplies, children’s toys, craft items or home office items.
The DRH Collection They are all mouth blown and decorated all the way around with lasered tropical leaves and a mirrored silvered finish. The leaves are further enriched by the green metallic finish on the inside which glows through the lasered-out leaf silhouettes making them really stand out from the silver.
Grunwerg Grunwerg have an exceptional selection of knives that provide home chefs with knives that also sit within the parameters of this trend’s aesthetic values with its dark wood tones, black colour notes and hammered & chiselled finishes that play deep textures against polished smoothness.
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