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NEWS


Daikin appoints SK Sales as MDC partner


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aikin has appointed SK Sales as a new mass distribution channel (MDC) partner in the UK, with the wholesaler now an official stockist of Daikin’s solutions for the air-conditioning sector. At a time when air quality and ventilation is at the forefront of building design, the new partnership is a great result for the HVAC industry, providing installers and building service engineers with extended access to Daikin’s range of air-conditioning and ventilation products.


A leading ventilation, fan and air handling wholesaler, SK Sales - part of the Airvance Group - has over 25 years’ experience in the UK HVAC sector. This new partnership signals SK Sales’ recent expansion into the


air-conditioning market, led by newly appointed head of air conditioning, Richard Sked. As an official MDC partner of Daikin, SK Sales will stock Daikin’s range of Sky Air and split air-conditioning systems throughout its nine UK wholesale outlets. Speaking about the partnership, Nick Dray, mass distribution channel manager at Daikin, said: “We’re delighted to have SK Sales on board as one of our new MDC partners. At Daikin, the opportunity to take on a new partner who shares our vision of creating better and healthier internal environments was one we could not ignore. With its strong customer focus and the team’s extensive knowledge and experience, SK Sales is a perfect fit and we look forward to working with them.”


First Choice’s latest partnership is True


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rue Refrigeration is the latest manufacturer to join First Choice Group’s Master Distribution Partnership (MDP). True Refrigeration joins a line-up of manufacturers from across the world. As part of the agreement, the team at First Choice has significantly increased stockholding of True’s OEM spare parts, consumables and accessories, ready for supply to customers across the UK and Ireland. In addition to the increased stock holding, First Choice is True Refrigeration’s exclusive spare parts supplier.


With a heritage spanning over 75 years, True Refrigeration manufactures and supplies market leading refrigeration, built with the environment and sustainability at its very core.


On confirmation of the MDP, head of manufacturer partnerships at First Choice Group, Steven McLaren


commented: “True Refrigeration is one of the industries foremost equipment manufacturers, therefore, the confirmation of this MDP is something that we, at First Choice Group, are immensely proud of.


“When we were approached


by the True Refrigeration team to see whether we would be able to help centralise the brand’s spare parts holding from their existing North Yorkshire warehouse, as part of a space-optimisation exercise, we were delighted to help. As part of the agreement, we have committed to significantly growing our stock holding, our library of valuable resources and our dedicated customer service, in doing so, we believe we can help True’s customers, engineers and technicians get simple and swift access to the genuine spare parts and accessories they require.”


www.acr-news.com March 2021 7


NEWS


Hydratech


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