Pharmaceutical Packaging Precise printing for pharma packaging
Packaging for pharmaceutical products, whether prescribed, dispensed in health care centres or hospitals, or self selected by consumers and bought over the counter (OTC), is regarded as a precise and specialised segment of business, subject to legislation, process accreditation and scrutiny by government agencies and various watchdog committees
packaging and tertiary. Primary can best be defined as an internal envelope, an inert structure that encloses, protects and holds an item in place: i.e., blister and plastic foil strip. Secondary packaging, for instance:
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printed paperboard, cartons and boxes is subject to a wide range of printing and converting processes. This type of packaging fulfils a number of roles including, merchandising, display, protection and containment. The third category of packaging is tertiary and is associated with handling, storage and distribution of products in large volume from place to place, sometimes from country to country. Secondary packaging is important for many
reasons. It provides a canvas for marketers and product manufacturers to display information on the product including dosage and what the product is meant to treat, etc.
24 May 2019
harmaceutical packaging is generally differentiated into primary packaging, secondary
Secondary packaging safely contains and
protects an item contained within, which may be a device or more often than not is a bottle or container or a plastic or foil strip of tablets (the primary packaging). Barcode and other information integrated in with and on the secondary pack assist with stock control and other track and trace processes.
DISCIPLINE AND ATTENTION Pharmaceutical production and packaging can be both exacting and a challenge that often requires discipline and attention to detail. Label printers and converters have to satisfy a wide range of quality and health and safety requirements. Security is of importance; many techniques and technology are employed in order to tackle problems such as counterfeiting and tampering. Cleanliness, health and safety are also of concern as too is package print presentation and the functionality and integrity of the materials and consumables used. Whether it’s a label printer or package printer and converter there is a fundamental
need to ensure precise definition of printed text and accurate presentation of colour, graphical content and so forth. Labels destined to be affixed to containers or cartons must present a unified front. Poorly designed labels, labels that are not clear with regard to instructions such as dosage cause problems not only for consumers but also for health care professionals. Text should appear in a point size that is sensible and readable given that eyesight deteriorates with age. Grammar, punctuation and language should not be ambiguous. In pharmaceutical label printing and in packaging converting in general it is of paramount importance that print is clear and totally free of blemishes. A printed dot or hickey in the wrong spot may result in a tablet dose being misinterpreted. Brand owners, marketers and designers
need to give serious thought to product presentation and to whom the product is aimed. For many OTC products or items that a consumer may self select from the retail shelf in a health shop or well being aisle of a
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