NEWS | Industry Updates
Nestlé Confectionery announces recycling partnership with TerraCycle
A new way to recycle Nestlé’s confectionery packaging is being made available thanks to a partnership between Nestlé and TerraCycle in the UK & Ireland. Flexible plastic packaging including pouches, bags and
wrappers from single bars, blocks and multipacks will now be accepted through a Confectionery Recycling Programme which takes the accumulated waste and turns it into new plastic items. Once the chocolate or sweets have been enjoyed, whether it’s
a favourite Nestlé confectionery brand like KitKat, Milkybar or Aero or any other brand, consumers simply deposit the waste in their local TerraCycle bin. TerraCycle accumulates the waste and it is sent to a specialist
recycler and turned into plastic pellets. These pellets are then sold to plastic manufacturers who can create new, solid plastic products like chairs and storage boxes. Transforming food and drink packaging is a major priority for
Nestlé worldwide and the company has an ambition to make all of its packaging either recyclable or reusable by 2025. The ultimate goal for its confectionery portfolio is to find ways to remove non-recyclable materials and develop recyclable alternatives where possible. The partnership with TerraCycle and the launch of The
Confectionery Recycling Programme provides an immediate option for the recycling of existing confectionery packs and wrappers while new packaging technology is being worked on. Anna Turrell, head of sustainability for Nestlé in the UK &
Ireland said: “Nestlé has a lot of people around the world working very hard on new options for our packaging and it’s
very clear that how we pack our confectionery will look very different in five years’ time. But people want to recycle their chocolate and sweet wrappers right now and that’s why we are working with TerraCycle to make this option available immediately while we work on alternatives.” Nestlé revealed its ambition, last year, to make all of its
packaging recyclable or reusable by 2025 and, in December, announced the creation of the Nestlé Institute of Packaging Sciences. The institute, founded in Lausanne, Switzerland will employ around 50 people and will be dedicated to developing functional, safe and environmentally friendly packaging. Meanwhile, in April last year, Nestlé became a founding
member of the UK Plastics Pact, launched by sustainability experts WRAP, bringing together businesses, UK governments and NGOs to work alongside each other in reducing the impact of plastic waste around the world. The Nestlé Confectionery and TerraCycle tie-up has begun in
the UK and will commence in Ireland soon. Shoppers will start to see the TerraCycle logo on the back of confectionery packs over the coming weeks and months. The Confectionery Recycling Programme operates via a network of public drop off locations and shoppers can go to
www.terracycle.co.uk/confectionery to find their nearest recycling point. Those interested in the scheme can apply to setup a new collection point to serve their community if they don’t have one nearby. Supermarkets, independent shops, coffee shops, community centres, schools, nurseries and churches are all acting as public locations.
Mondelēz International brings kids treats under 100 calories
Mondelēz International to bring 100% of its chocolate and biscuit products typically bought for children under 100 calories in the UK and Ireland. Mondelēz International is pledging to bring all its Cadbury chocolate and wider biscuit
products typically bought by parents for children under 100 calories. This will see billions of calories removed from the market. The move would see Fudge, Curly Wurly and Chomp as well as Barny sponge bears brought
under 100 calories by the end of 2020, while Cadbury Mini Fingers and Cadbury Animals will be under 100 calories from as early as next month. The company is aiming to implement the change
to Oreo Mini snack packs and Freddo Face Cakes during 2021. The announcement underscores Mondelēz International’s commitment to playing its part in tackling childhood obesity. A focus on portion
control is recognised as one of the most effective ways of helping people balance their calorie intake. Louise Stigant, UK managing director at Mondelēz International, commented: “We want to play our part in tackling childhood obesity and
are focusing on the areas where we can make the greatest impact. Our brands have been around for hundreds of years and play a special role in people’s lives as treats to be enjoyed in moderation. We want to support parents when they choose to give their children a treat and introducing this calorie cap will make it simpler for them to find a treat under 100 calories that children will enjoy.” The company has proactively provided portion control options for many years, having voluntarily introduced a 250-calorie cap on all single-
serve chocolate bars in 2014 and launched a 98 calorie Cadbury Dairy Milk bar. The company has also recently launched Cadbury Dairy Milk Mini Bars, a pouch with individually wrapped portions of chocolate under 100 calories. The move follows closely on the back of the launch of Cadbury Dairy Milk with 30% less sugar. The company also recently launched Maynards Bassetts Wine Gums with 30% less sugar.
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