EXPRESSO PLUS
eXpresso PLUS: A Recipe For Success
eXpresso PLUS is a national drinks-to-go supplier with a difference. They are the fastest-growing coffee-to-go company in the UK. Their passion is to meet consumer demand by providing innovative drinks-to-go solutions and bringing big brands, such as Lavazza, Nescafe, and Thorntons, to the ever-evolving 2go market.
It felt like only yesterday eXpresso PLUS were the new kids on the block. But in the blink of an eye, they’ve become an industry leader with the largest range of high-end hot drinks-to-go machines, solutions and systems in the sector. After identifying an opportunity in the market, following extensive customer research, they designed and developed the Lavazza Eleganza, both to bring Italian coffee leaders Lavazza to the 2go world and to compete with the Costa coffee machine. According to Manish Shah, managing director and founder of
eXpresso PLUS, this level of innovation is simply par for the course; it’s ingrained into the DNA of the business. “eXpresso PLUS was founded to offer alternative solutions to
Costa Express. Consumers wanted high-quality drinks-to-go from different brands, price points, and various solutions. Those offers didn’t exist, so we built them,” Manish explains. Today, eXpresso PLUS has evolved from a coffee-to-go supplier
into a leader in the drinks-to-go sector. Boasting an impressive 725+ sites and bringing over five big brands to market. Business for the trendsetter has grown annually by 42% year-on-year over the past five years in an industry experiencing unprecedented change. Drinks on-the-go are now an integral part of daily life for much of
the population. To meet demand, eXpresso PLUS prides itself on creating solutions that offer consumers choice – something that is an increasingly important component of the consumer purchasing decision. To help clients meet this demand, they offer solutions ranging from compact Futuro table-tops to ultramodern Eleganza towers; there is a perfect fit solution for all industries including forecourts & convenience, hotels & catering and education. This element of a large range of drinks-to-go is one of the key factors keeping eXpresso PLUS head and shoulders above the rest. In its early days, eXpresso PLUS also developed PG Tips and Yorkshire Tea machines to satisfy the ever-growing British tea drinkers. It has most recently partnered with Thorntons to launch an exclusive hot chocolate range to meet the rapidly developing premium hot chocolate market. Hot chocolate takes up to a 20% share of their drinks sold. And with 84% of consumers happy to pay an extra 50p for quality, eXpresso PLUS is creating a vibrant new revenue stream for their clients. “There’s nothing like this in the 2go market
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right now. Thorntons is a premium brand offering a specialised hot drink on-the- go that meets demand. I’m not surprised by its success,” says Manish Shah As a specialist supplier, eXpresso PLUS
offers big brands an end-to-end solution for their 2go needs. They work closely with, and guide, companies which are new to the market, beginning at the initial research and development stages through to creating marketing materials to increase client acquisition. Brands are protected by brand guardians who train clients on machine and brand care, perform maintenance checks and monitor performance. This ensures quality for the consumers whilst maintaining brand standards for Partners. The triumph of the Lavazza Eleganza is
proof that eXpresso PLUS’ customer-centric mindset and belief in strong partnerships is a winning combination. eXpresso PLUS developed a bespoke strategy for Lavazza taking the brand from market entry to coffee-to-go success with 400+ Lavazza machines on-site with customers like Southern Co-Op, McColls, Nisa, Costcutter, Iceland and SSP. Those customers, in turn, are seeing increased footfall and larger profits from their drinks-to-go revenue. In keeping with their innovation, eXpresso
PLUS is now offering the JUICII, a cold drinks solution that dispenses an exciting range of tropical fruit flavoured beverages. And to broaden customer choice, they’re developing plant-based milk alternatives to cater to the health and dietary conscious crowd. These exciting new solutions will complement their already existing environmental initiatives, such as selling reusable cups made from recycled cups and working with organisations who are actively developing 100% recyclable cups. As 2019 draws to a close and 2020
approaches, eXpresso PLUS has a clear vision on how they will continue to lead in the industry.
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