NEWS | Industry Updates Huhtamaki joins


recycling alliance Huhtamaki has joined the 4evergreen industry alliance promoting recycling of fibre- based products and the circular economy. Members of the alliance come from across


the fibre-based packaging value chain, from paper and board producers to packaging converters, brand-owners and retailers, technology and material suppliers and waste collectors, sharing the aim to develop sustainable, circular and functional packaging. The majority of fibre-based packaging is


already recyclable, but a lot can be done to improve recycling rates. 4evergeen aims to boost recycling rates for example by introducing further standardisation for both product design and materials. An important bottleneck today is the collection and recycling infrastructure, and one of the aims of the alliance is to ensure that there is 100% access to collection schemes for wood fibre- based packaging in Europe. The alliance also aims to introduce EU-level standards for testing methods related to product recyclability. “As a leading global food and foodservice


packaging provider, we are delighted to be a founding member of 4evergreen,” says Eric Le Lay, executive vice president for foodservice Europe-Asia-Oceania segment. “We look forward to working with others in the value chain to improve the circularity of fibre-based packaging and stimulating even higher rates of recycling.”


Mondelēz teams up with FareShare to


spread a little Christmas cheer As part of Cadbury Heroes’ 20th anniversary celebrations, Mondelēz International has donated over 150,000 products, including Cadbury Heroes, Cadbury Dairy Milk and Oreos to FareShare, the UK's largest charity fighting hunger and food waste. The donated products will be distributed across FareShare’s network of over 11,000


charities and community groups, bringing joy to thousands of vulnerable people this Christmas. With many people across the UK struggling to make ends meet, particularly during the


festive period, Mondelēz International is also calling on Brits to become ‘Food Heroes’ by donating or volunteering their time to FareShare. Volunteering time to help redistribute food or sort through donations in the warehouse is


essential to helping FareShare continue to help the most vulnerable in society. FareShare also took part in the BigGive Christmas Challenge, a match funding campaign


where all donations made between 3rd – 10th December to participating charities were doubled, increasing the vital funds raised. In 2018/19 FareShare supported 924,000 people per week, providing 46.5 million meals


provided to vulnerable people worth an estimated £33.7m. Luxury products, such as chocolate, are particularly welcome at this time of year as


research conducted by NatCen on behalf of FareShare has shown receiving occasional luxury products positively affects the beneficiaries’ emotional wellbeing, as these products serve as a welcome and enjoyable treat, particularly for beneficiaries recovering from challenging situations. Aislinn Campbell, brand manager for Cadbury Heroes, said: “Christmas has always been


about generosity and we hope that we can bring some joy to those in need at this special time of year. “FareShare plays such an important role, preventing food waste and redistributing it to


those that need it most. Unfortunately, it’s a sad reality that this role is more important than ever with an increasing number of people struggling to make ends meet and we’d urge as many people as possible to become a ‘Food Hero’ to help the most vulnerable people in our society and spread some generosity to those that may be struggling.” Alyson Walsh, commercial director at Fareshare, said: “A treat makes life feel just that little


bit sweeter for someone who is struggling and working with organisations such as Mondelēz really helps us ensure the UK’s most vulnerable people have the best Christmas possible.”


NEWS | Industry Events Beverage leaders gather in New York


All the industry’s leading beverage companies gathered at New York’s Crowne Plaza Times Square on December 9 for the annual Beverage Digest Future Smarts Conference.


Speakers included:


• Coca-Cola chairman and CEO James Quincey on the 100th anniversary of the company’s public listing


• PepsiCo’s newly appointed chief sustainability officer Simon Lowden


• Keurig Dr Pepper’s first chief commercial officer Derek Hopkins


• American Beverage Association president and CEO Katherine Lugar, who celebrates her first year in the role and ABA’s centenary


• Three leading bottler chief executives and presidents from


Arca Continental, Buffalo Rock-Pepsi and Reyes Coca-Cola Bottling


• Walgreens Senior Director for Beverages Tom Burkemper


• Top innovator founders from L.A. Libations, newly backed by Molson Coors, and cannabis-infused Mirth Provisions


• Water drinks market leader Nestlé’s EVP and chief marketing officer Yumi Clevenger-Lee.


“We’ll address all the most important current issues from consumer choice and health to economic and social change,” commented Beverage Digest executive editor Duane Stanford before the event.


Other highlights of the Future Smarts event included the


Beverage Digest Awards celebrating the best of recent innovation.


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