NEWS | Industry Updates
EAT REAL sales manager reaches blood donor
milestone Eat Real sales manager and blood donor extraordinaire Simon Roberts is celebrating a remarkable achievement in that he recently donated his 100th pint – a feat which puts him in the top 6% of UK donors. Simon’s blood type – O-negative – is also known as the
‘universal donor’ which means it can be given to anyone in an emergency and is therefore always in great demand. Having now given blood for more than 40 years, Simon’s generosity has been recognised at a special NHS Blood and Transplant Donor Recognition ceremony in London - and he’s now on a mission to persuade more of his colleagues to donate! “My father was a blood donor and I used to go along with
him to the sessions – that’s when I got interested and decided to become a donor myself,” explains Simon. “Never did I think that I’d notch up 100 pints, but I’m just glad that I’ve been able to help people who’ve needed blood in an emergency.” Simon’s employer, the snacks manufacturer Eat Real, has
always supported his dedication to donating blood and is now actively encouraging more of his workmates to get involved. The latest NHS Blood and Transplant campaign focuses on the need for more male blood donors to sign up. Mike Stredder, head of donor recruitment at NHS Blood and
Transplant, said: “Without the generosity of Simon and others like him, many patients simply would not be alive today. “His feat is even more impressive as Simon’s blood type is
O-negative – our universal lifesaving blood that can be given to anyone in an emergency. To reach 100 donations of this precious blood type is a huge achievement and on behalf of everyone at NHS Blood and Transplant, I want to thank Simon.” Priyesh Patel, managing director at Eat Real, also
congratulated Simon and said: “We are all extremely proud of Simon for reaching this amazing milestone. It’s not always easy to find the time in our busy lives to help others, but the fact that he’s done it not once or twice, but 100 times, is remarkable.”
Selecta chooses Arishi as global
technical partner Arishi, specialist in delivering technical solutions for enterprise, retail, fintech and government, has announced that it has been chosen by European specialist in vending, Selecta, to be its digital technology partner. As part of their work together, Arishi will service the needs of
Selecta’s global marketing teams across the 16 countries in which it operates, providing technical expertise to support them in growing their presence in the market. This includes implementing solutions to enhance search visibility, sales attribution, and to streamline workflows inside the business, as well as working with Selecta on a range of future digital projects. Andrew Elia, managing director, said: “We’re very excited to be
working with a company as established and wide reaching as Selecta. Together, I believe we’ll be able to combine our innovative, personal service with Selecta’s broad experience to help take Selecta brands to new and inspiring places.” Skye Sanders, group marketing & communications manager,
Selecta, said: “We are thrilled to be working with Arishi as our new global partner, which is highly regarded by Magnolia International, a long-time collaborator with both of our companies. “Arishi has a history of excellent industry-leading work and look
forward to seeing how they can bring British innovation, quality of service and attention to detail to our global projects. We’re excited by the possibilities that this agreement will make to our marketing teams and projects, enabling faster and more efficient solutions to our technical requirements.”
Kepak enters the vending
market with new format Rustlers Kepak Group is launching the £101m Rustlers brand, into the vending channel in 2020 alongside the launch of its most convenient solution yet. The new ‘Cook in Box’ format performs a dual role, creating
a protective barrier around the product, whilst also acting as a product carrier, making it an ideal on-the-go eat. Two Rustlers products are currently available in the new
format, the All Day Breakfast Double Sausage Muffin and Classic Cheeseburger. “Rustlers has been taking the lead in great tasting hot, quick
and convenient food solutions for many years. The development of our ‘Cook in Box’ technology has opened new opportunities to introduce the UK’s No.1 micro-snacking brand into the vending sector. We’re working hard to provide an end-to-end service with our partnerships we develop.” says Carl Hunter, New Business Development Manager at Kepak Group. The range, perfect to serve in chilled vending and micro-
markets, has already gained listings with numerous companies, including Milsons, Vendaid, Snaxgroup and Covi stores exciting New Concept Covi Eats.
For further information, contact: 01772 688 300 / 07827 014 182
carl.hunter@
kepak.com
vendinginternational-online.com |
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