NEWS | Industry Updates
Most coffee operators willing to pay more to supplier offering sustainability benefits
In recent years the issue of sustainability has come to the forefront of the coffee industry, but recent research has found that as consumer demand grows, the industry is still facing numerous barriers to going green. According to new, independent research by BRITA Professional on
the opinions of coffee operators, almost all (97%) believe that sustainability credentials are important to their customers. When asked about the top priorities for their business, sustainability came second place (48%) only to customer satisfaction (70%). However, the research also revealed that hot beverage operators
feel there are a number of barriers to reaching their sustainable goals: • Equipment: Almost half think their equipment is letting them down by not standing the test of time (49%)
• Cost is an issue: Over half find it difficult to balance profitability and sustainability within their business (64%)
• Lack of knowledge about sustainable practices is making it harder (47%)
With nearly half of coffee operators highlighting the importance
of working with sustainable suppliers and 56% saying they would pay more for a supplier if it offered a measurable impact on sustainability efforts, it’s clear that the role of suppliers is key in helping individual businesses and the wider industry achieve sustainability targets. In fact, the research found the top sustainable initiatives coffee
operators would like suppliers to focus on are: • Reducing packaging (79%) • Sourcing sustainable food (52%) • Working on machine protection to help it stand the test of time (51%)
The sustainability issue that’s the most important to operators is
the one they are also engaging with the most – reducing single-use plastic. Eight in ten (82%) say they have already introduced methods to reduce single-use plastic in their establishment, for instance three quarters (79%) have removed plastic straws and two thirds (59%) have eliminated single-use plastic cutlery.
That said, it’s clear that businesses
could do more. Less than half (46%) have introduced incentives to reduce single-use coffee cups and only a third (34%) have installed filtered water dispensers to replace bottled water. What’s more, although cutting down on single-use plastic was found to be the biggest sustainable priority, many want to go further: • 53% see the energy efficiency of equipment as a top focus but just under half (46%) are using water filters on their equipment, despite it being one of the best ways to ensure coffee making equipment runs efficiently and stands the test of time by protecting against limescale and unwanted minerals
• 44% believe that working with sustainable suppliers should be a top priority
• 23% think that emphasis should be placed on disposal of tea and coffee grounds
Speaking about the research results, which are available in a new
toolkit from BRITA Professional – Life is Better Filtered: School of Expertise – Serving Coffee Sustainably, Sarah Taylor, managing director of Brita UK, said: “Sustainability in the coffee sector isn’t a new concept, the industry as a whole is dedicated to creating a sustainable supply chain – from the beans right through to the coffee served. What is new is the significant shift in consumer’ expectations and awareness of the climate crisis. Once viewed as ‘nice to have’, putting the environment before profit is now expected and this goes beyond the likes of recycling packaging and removing single-use plastic straws. “For suppliers in the coffee industry, continually improving on
sustainable practices to pass the benefits down the supply chain to operators and meet consumer demand is an ongoing challenge. Our new toolkit provides practical solutions and advice on how to balance sustainability challenges with other business priorities, as well as the potential gains that can be made from making the right sustainable choices.”
Cotton Candy World debuts at IAAPA Expo
MC Global Games of Queensland, Australia exhibited its new attendant-free, self- cleaning cotton candy vending machine – Cotton Candy World – at IAAPA Expo to rave reviews. Attendees, children and grown-ups alike are said to have loved watching the floss-making operation with musical accompaniment and enjoyed the vanilla flavour of the cotton candy. “I was thrilled with the 100% positive response of attendees to our presentation of
Cotton Candy World,” said Paul Jacobs, newly appointed vice president of business development for MC Global Games. Cotton Candy World, which features an attraction generating top display, vends non-
Timm Stay, Ray McGowan, and Paul Jacobs of MC Global Games (shown in the Gold Standard Games booth)
sticky, dry fluffy cotton candy in just 70 seconds. It features a vend door that remains locked during the floss making process and then unlocks until the floss is removed. The
small footprint cabinet is made of zinc coated Australian steel with an eye-catching pink powder coat and sensational graphics. Three years in the development of this new iteration of a cotton candy vendor by owner Ray McGowan, has produced a machine
designed to operate on location both maintenance and attendant-free. Because of its self-sufficiency and ease of operation, including wireless data transfer reporting, it’s suitable for operators to place in all types of street locations, bowling centres, cinemas, and the like. Currently operating in a number of family entertainment centres in Australia and producing an ROI of under 20 weeks, it will be available for delivery to the US and Europe in March.
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