PAYMENT SYSTEMS Mr Lees Pure Foods noodle kiosks for example uses NFC in order


to offer customers the opportunity of using whatever contactless payment options they prefer. Martin Verspeak, CTO of Mr Lee’s Pure Foods Co says: “At Mr


Lee’s, we are making our noodle kiosks with contactless payment only; as we see this as being the most effective and convenient for our customers and clients.” “This not only eliminates the bottleneck and required


maintenance that goes with cash payment but has also allowed us to create a far more seamless, interactive experience for the consumer.”


DIGITISATION AND GAMIFICATION Nayax foresees the digitisation of consumer engagement as a necessary strategy in unattended retail, to drive sales forward, and has developed its own consumer payment app, Monyx Wallet. In the app Nayax introduced digital punch cards, bonus credit,


the ability to view purchase histories, instant refunds and cashback with gamification – the process of using game-like elements in business and marketing strategies. “After implementing loyalty campaigns with digital punch cards


some of our operators saw a 30% increase in sales. They also experienced an 80% increase in transaction volume as well as a 40% increase in cashless sales,” says Lewis Zimbler, Nayax managing director of Nayax UK. He continues: “The same operators have also found that


gamification, with the Shake to Win money back feature, has increased engagement. These digital advances are changing how people interact with vending machines, in keeping with consumers’ changing expectations, enabling more interaction between the consumer, vending machine and operator.”


COPING WITH CASHLESS


With cashless payments growing rapidly it’s worth looking at the pros and cons for operators and finding some insight into solving the challenges that do exist. Whichever way you look at it, the following is clear: • cashless is growing with increasing speed; • value per transaction is rising as is the volume of transactions;


• cashless is spreading beyond the initial early adopters (typically in metropolitan locations, or amongst certain demographics such as students);


• there is a growing number of customers who don’t carry cash anymore so if you don’t offer cashless, they are no longer your customers.


According to managing director of


SB Software, Simon Black, this is proof that cashless is indeed important and it would be unwise to underestimate just how important, both for increasing revenue and harvesting data. However, Simon contends that at


the same time it poses two challenges key to commercial success for operators: • What happens to machines/locations where a full payment system is either technically impossible or commercially unjustified? Will they just be left behind?


• How do you distinguish between the various payment systems on offer, against criteria that are truly significant for your business?


One solution could be in vending software, in SB Software’s


case, it’s Vendmanager solution. Simon explains: “We already offer Datakey for gathering


data on site visits, and Databridge to bring machines without a payment system online. Now we are expanding our reach to an ever-greater proportion of the estate including more offline heritage machines, and extending beyond traditional vending into OCS and table top. “We are proving that ‘not all payment systems are created


equal’, and leveraging opportunities to the advantage of our clients.” In a recent project integrating Vendmanager with Amazon


SQS the result was as follows: • SQS is fast, reliable, secure and robust; • transactions are shown live within Vendmanager and events can be monitored in real time;


• an FTP server is not needed – it’s all in the Cloud (with in- built safeguards);


• messages are stored on multiple servers – providing redundancy and availability;


• SQS scales economically, growing with you as payment systems increase in volume and importance.


18 | vendinginternational-online.com


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