NEWS | Industry Updates Cadbury launches all paper packaging
Cadbury has conducted what it described as a ‘world-first’ packaging trial in New Zealand. The paper packaging is made from 100 per cent sustainably sourced paper and is 100 per cent recyclable
and was rolled out for the first time in the Cadbury Energy bar and trialled and tested exclusively by New Zealand customers. The trial tested the durability and effectiveness of the paper packaging in transport plus gathered
feedback from consumers who received free samples at Westfield Newmarket, Auckland. It is the first time the company has used a paper material that doesn’t include laminates, foils or plastics for
fully-sealed flow-wrap packaging. Many existing paper-based food wraps have a thin plastic film to protect the product, however the Cadbury Energy paper acts as the barrier to protect food and ensure freshness. Cara Liebrock, managing director, Mondelez International New Zealand, said: “We are committed to
making 100 per cent of our packaging recyclable by 2025. While Cadbury is enjoyed by millions of people around the world, we’re excited to be able to do this innovative trial here in New Zealand. “Given this is a world-first for us and the material is at the leading edge of packaging innovation, we’re
committed to finding innovative solutions to the sustainability challenges facing the planet and this trial is a great example of this,” said Cara. Alternative packaging materials are just one part of the solution. Mondelez International is working on a
range of global and local sustainability initiatives designed to minimise our impact on the planet, including support for companies developing plastic recycling technology and reducing the amount of packaging we use.
Legislative update: Goalposts moving for vending
In its latest series of lobbying and influencing activities the Automatic Vending Association (AVA) has revealed a number of proposed actions likely to impact vending. Through its voluntary committees on environment, technical
and commodities, the AVA tracks legislative and practical developments in the vending market and associated industries in order to provide early warning of proposed Government action. Some of the key lobbying activities in plastics and recycling
with HM Treasury, The Scottish Government and the Department of Environment, Food and Rural Affairs (DEFRA) include: • Single Use Plastics Tax: UK Plastic Packaging Tax will apply to all plastic packaging that contains less than 30% recycled content set to take effect from April 2022. - The intention is to create and support a market for recycled plastic, to encourage development of new material including recyclate and to increase tax revenue. HMRC plans to publish draft legislation for consultation this year.
• The reform of the Packaging Waste Regulations means that, whereas currently businesses only need to register if they handle over 50 tonnes of packaging waste and have a turnover of more than £2m; now every business that handles packaging waste will potentially have to register, record and pay to have their packaging waste recycled.
• Extended Producer Responsibility (EPR) will bring reform of the Packaging Recycling Notes (PRN) system. At present manufacturers, importers and suppliers only pay for some 10% of the cost of recycling packaging waste. However, in the future this will be 100% or possibly even more.
• Deposit Return Scheme proposals for England, Wales, N.I. – these reflect closely the shape of the proposal for Scotland. The AVA has, along with a number of other interested organisations, made a submission as part of the consultation process.
• Consistency in Household & Business Collections is to make sure recycling targets are achieved and remove consumer confusion. It will introduce separate food waste collection.
For each of these topics there will be further technical
consultations through Defra early this year. • Deposit Return Scheme (DRS) for Scotland – This is primarily intended to deter littering by encouraging the return of a range of beverage containers with a charge raised and reimbursed at the point of sale. (See pg23/24)
• The Scottish Expert Panel on Environmental Charging & Other Measures (EPECOM) has recommended a point of purchase 20p-25p Levy on every single-use disposable beverage cup which would currently include vending cups. There are moves to introduce the same 25p levy in Wales too. (See pg 23/24)
Commodities Committee action: • Banning of Energy Drinks in vending machines: The aim of Department of Health and Social Services is to restrict sale of energy drinks to under 16s. To achieve this, they propose a sales ban in vending. The DHSC consultation says: “If children are to be prevented
from buying energy drinks from vending machines, how should this be done? - All sales of energy drinks from all vending machines should be prohibited, regardless of the age of the person buying them.
- Sales of energy drinks from vending machines should be subject to age restrictions, to be enforced by the businesses or organisation on whose property the vending machine is located
- All sales of energy drinks from vending machines should be prohibited in specific locations with high child footfall, for example educational establishments, sports centres and youth centres”
The AVA sees this as setting a dangerous precedent – singling
out vending for special, restrictive treatment and has set this out in its submission to the DHSC consultation. In all the above action, the AVA is calling on its members to keep abreast of developments and be prepared to act.
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