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WATER


Sustainability drives water provision


The current demand for chilled/ambient water provision is being driven by customer focus on the world’s sustainability issues, pushing for the reduction of both carbon footprint and single use plastic bottles.


With millions of tons of plastic waste generated in the UK every year and the average family discarding massive amounts of plastic that could be recycled, the warning signs are there that something needs to change. The stark reality about plastics and their harmful effects on the


environment are becoming fairly well known, to the extent that it is predicted by the Ellen MacArthur Foundation that if plastic leakage continues at its current rate, by 2050 there will be more plastic in the ocean than fish. Where water is concerned, it’s the single-use plastic bottles which


are often seen as the key culprit. Perhaps unsurprisingly then, this has led to the rise in demand for reusable bottles and water bottle refill stations. High street stores, leisure facilities and educational institutions are


following the trend with their own installations and even in the last 12 months these have become more prevalent than ever before. General manager of The Water-Dispenser & Hydration Association


(WHA) Phillipa Clow says: “The growth of “public” use water bottle refill stations in various outlets including shopping centres, leisure parks, retail stores and even railway platforms has been dramatic over the last two years and will continue to grow as more products evolve to satisfy the demand and more companies enter the space.” She explains that products are available with either “free


dispense” or payment systems to suit the application. A growing number of units are placed in high footfall areas with either a cash or cashless payment system as the market looks to access water on the move at various points throughout town and city locations.


20 | vendinginternational-online.com There’s also no shortage of information available to consumers on


how to access these points and in so doing curb plastic usage. For example, the award-winning app-based campaign Refill is urging consumers to use its app to find water on the go.


HORECA The hospitality market sector (HoReCa) has seen a gradual rise during the last few years in the concept of re-useable glass bottles for both chilled and ambient water provision. With a more dramatic increase over the last two to three years,


attention has been focussed on issues such as carbon footprint resulting from product miles travelled, manual handling and product storage, together with considerations surrounding the cost to “chill” plastic water bottles prior to serving. Mrs Clow says: “A number of specialist water HoReCa providers


have emerged into this space to promote the concept of in-house chilled water and indeed the creation, in some cases, of a water brand to promote sales to the customer. “These systems and concepts are grabbing the attention of the


water dispenser industry as a whole and providers of the more traditional point of use and bottle dispensers are now entering this space,” she explains.


HOT WATER Hot water system provision and installations by means of a Hot Tap or a Water Boiler in the office environment have also seen a sharp rise in installations, as employers see the benefits of the system’s


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