NEWS | Industry Updates ‘Appy days at Manchester Airport


Sharston-based national vending and hospitality company Broderick’s has unveiled plans to introduce its new loyalty app, Pay 4 Vend, to work across a range of hi-tech vending machines located across the Manchester Airport site. Broderick’s will be celebrating the airport launch with


the introduction of a promotion for Broderick’s customers offering prizes monthly and entry to win a holiday in Barbados. Pay4Vend has taken off throughout the North West and is proving a popular and engaging on-site loyalty builder


for some 50,000 Manchester University students, staff at Manchester city centre offices, including early adopters clothing giant Missguided and Ford. A number of competitions, customer rewards, discounts, and promotions from household names,


emerging brands and ‘healthier’ snacking options are planned. In addition, every time the app is used at an airport vending machine, a virtual raffle ticket will be created for the app’s monthly draw. Airport staff and visitors can claim additional bonuses on purchases of healthier products and those


with reduced sugar content. And, there are also regular ‘spot prize’ rewards based around brand NPD or on-pack offers. Created in association with graduates across the city at The Manchester Metropolitan University and


Italian tech giants COGES, Broderick’s Pay 4 Vend has emerged as a customer engagement device, a hassle-free payment tool and a popular loyalty builder. Broderick’s MD John Broderick contends Pay 4 Vend is key to the success of 21st Century vending.


“Our loyalty app is downloadable on IOS & Android and provides a completely fresh and engaging consumer experience. It offers the convenience of cashless payment options for airport staff & visitors: customers can simply upload credit to the app using a cash card at a convenient time and payment is available via credit card, mobile, Apple Pay and PayPal.


SOCIAL VENDING Top Tweets from the world of Vending


@vendingAVA


Carla Balakgie will be attending AVA Live as a keynote speaker! Don't miss the chance to meet Carla and get an exclusive insight into the new developments within the US markets and the growth of micro markets. Book your place now >> http://ow.ly/4L2g30odcHj


@BBCWillVernon


In the Tbilisi City Court there’s a vending machine where you can buy copies of the Georgian Constitution and other legal documents! pic.twitter.com/dKcmy2idpq


@RobMcGov


IKEA vending machine in Geneva central train station. Got loads of popular small items. Never seen that before, great idea


@wpmcleaning Vegan vending machines in Bristol


A number of vegan vending machines have started appearing in Bristol often described as the ‘vegan capital of the world’. Plant-based company Vegan Vend is responsible for the trend with the machines offering sandwiches, wraps, snacks, drinks and desserts all sourced from local suppliers. The company said it hoped after the Bristol launch it would be able to branch out to other cities to allow consumers to have access to on the go vegan food.


Microwave door handles and vending machine buttons are amongst the biggest offenders when it comes to germs in the office environment


@vendingAVA


It's our 90th Anniversary this year! Come and celebrate the past, present and future of Vending and party like it's 1929. Join in the fun with the entire industry and step back in time to re-visit Vending across the years - Book your place now!! >> http://ow.ly/A0Kd30oc1OM


Toys offer an alternative option


A range of Hot Wheels toys and other licensed blind bag pocket money toy products are being launched to snack vendors allowing families to make alternative options to snacks. Mike Simpson sales director of the Toy Box Company explains:


“There is pressure on operators to offer healthier options within machines especially within high footfall sites where families and children frequent. “We have developed a range of exciting and proven products that fall within the fastest growing toy


category both nationally and globally and accounts for £1 in every £3 spent on toys in the UK.” Mike continued: “We have conducted initial trials with three key regional operators and the sales have


been extremely positive. Key target sites fall within sectors such as healthcare, public transport and leisure. “Our products allow families to make alternative choices to a snack whilst benefitting the operators


with increased margin opportunities and overall customer spend. We are suggesting a selling price around the £1.50 mark. Now the products have proved themselves we are wanting to work with more operators to roll out our products to more sites’. As well as a number of Hot Wheels products the Toy Box range includes Care Bears, Justice League,


Orbiiz Magic Slime and Puppy Club. All products are supplied in bags comparatively sized to Skittles or Maltesers.


6 | vendinginternational-online.com @ExcelVendingLtd


HAPPY BIRTHDAY @ExcelVendingLtd 26 yrs today £100 Start Up in a small rented office - the phone diverted to my Mum. However over the years we developed a fantastic Team and are now the biggest independent vending company in #Scotland


@vendnews


What a great evening with @AVSVendingGroup and guests celebrating their 40th anniversary.


@BWCAInfo


Our first #BWCAconference speaker is Richard Hall from @askzenith revealing market data. The industry has increased 2.2% yoy up over 9% over five years to £140m.


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