HOT BEVERAGES


Huhtamaki’s speciality cup range


strong focus on sustainable products, such as 4 Aces biodegradable cups, and cup recycling intiatives, such as Huhtamaki’s speciality cup range with its QR code and ‘please recycle’ message. Managing director of 4 Aces Chris Penn says the company is experiencing a rise in orders


across its PLANET range as consumers begin to expect more from a standard hot beverage than taste. “He or she wants reassurance about the heritage of the brand, the authenticity of the drink


and the sustainability of the disposable cup. The whole package needs to have the right credentials. “There’s real pressure on the vending industry to review its use of plastic in favour of more sustainable options and we don’t anticipate any shift in focus in the near future. “The trend for sustainability will continue to drive innovation and so our current remit is to continue to review and expand these options to provide our customers with the best choice.” In conclusion, grabbing a coffee has taken on a whole new meaning among a new breed of connoisseur. In the office it encapsulates the entire workplace experience and implies a certain standard in the quality of the beverage. In addition, today’s consumer is willing to pay more for environmentally friendly products. Operators will only benefit if they embrace the changing focus of the modern-day coffee break.


4 Aces PLANET range


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