HOT BEVERAGES
Eden Springs Neo
premium products, and it goes as far as likening choosing coffee to choosing a fine wine.
MACHINE TRENDS It’s perhaps true that the beverages themselves are the consumer’s primary concern and the machines are vital in ensuring the end product achieves the desired result. According to Animo, it’s the machines that are becoming
important for the overall workplace experience, not only in the quality of the beverage, but also in their ability to match workplace design trends which seek to create a positive experience for clients and staff alike. Animo believes it rises to this challenge with its new fully customizable OptiMe which allows small and medium sized businesses to express their own individual style.
Animo OptiMe Eden Springs Eco Cup Range
Such modern machines must also meet high standards in functionality, by ticking the boxes of connectivity, ease of use and maintenance, hygiene and of course sustainability.
ENVIRONMENTAL AWARENESS With over 70 million hashtags on Instagram using #coffee and 51% of millennials willing to pay extra for sustainable products, focusing on the environmental aspects of a takeaway hot beverage is another key trend in the industry. Research by Huhtamaki highlights that 80% of the UK population
are in the habit of buying takeaway hot drinks, which makes it part of everyday life. Becci Eplett, marketing manager of Huhtamaki UK says:
“Grabbing a coffee is now a regular part of vocabulary and encompasses many social encounters, from friends and family meeting up on a weekend, to work colleagues convening for a coffee as a more casual way to do business.” It’s this mild obsession with the coffee break that necessitates a
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