NEWS | Industry Events
Food is Great campaign showcases British export
stories at IFE 2019 Visitors to the International Food & Drink Event (IFE) 2019 were able to journey through a history of some of the UK’s finest food and drink. As part of the Food is Great campaign, Defra showcased
the heritage and exporting experiences of leading food and drink brands through an experiential Taste & Tales Wall – complete with samples, infused cocktails, fresh botanicals and live storytellers. Held in the Taste & Tales Hub at IFE 2019 from March 17 to 20 at ExCeL London, the multi- sensory attraction included eight producers including Halen Môn Sea Salt, East London Liquor Company, Erdinger Beam Suntory Whisky, Eat Real Snacks, Joe & Seph’s Popcorn, ShortCross Gin and Fever-Tree. The event highlighted the stories behind some of the most loved food & drink from around
the UK, including English Sparkling Wine, Northern Irish Gin, Scotch Whisky and Welsh Sea Salt, the attraction aimed to give buyers a sense of inspiration and a taste sensation. Speaking about the Taste & Tales Wall, Soraya Gadelrab, event director, said: “The UK has
some of the best food & drink in the world and Defra’s Food is Great campaign is a fantastic platform to shout about this. The Taste & Tales Hub offered some tasty treats, surprises and inspiring stories. A total of 1,350 food & drink manufacturers from 111 countries took part. IFE 2019 is an event for all those looking to explore a taste of tomorrow and provides buyers
with the chance to discover emerging trends; meet with thousands of international, future- focused brands; and hear inspiring and thought-provoking talks from key figures across the food & drink industry.
Nayax to supply robotic soft serve kiosk
company with cashless payment solution Nayax has been selected to provide Froyo Robotics Reis & Irvy’s Australia business with a cashless payment solution for their robotic frozen yogurt franchise business. Like its American franchisees, the partnership will see Reis & Irvy’s robotic machines fitted with Nayax’s VPOS Touch device. Nayax will enable consumers to choose between a wide range of cashless payment methods when purchasing a customisable frozen dessert. Nayax was selected because cashless payments are vital to the Australian market, where cash
is rarely used, and contactless payment plays an important part of Australian consumers payment experiences. With Nayax’s management and telemetric capabilities, Reis & Irvy’s franchisees will be able to access real-time sales reports and inventory data as well as warning alerts and loyalty reward programs. Managing director of Froyo Robotics, the Reis & Irvy’s
Australian licensor, Troy Bingham said: “We only work with blue chip suppliers and as Nayax leads the market in payment solutions, we felt it’s a natural partnership. Reis & Irvy’s will be rolling out up to 100 new robots across the country in the next year, all fitted with Nayax devices. We value the capabilities Nayax’s VPOS Touch card readers will bring to our franchisees and are excited to see how their consumer engagement tools will help us with customer satisfaction.” Nayax Australia’s managing director Dylan Winik said: “Nayax
is delighted to partner with Reis & Irvy’s. We are excited by their futuristic approach to frozen treats vending and believe their choosing Nayax shows their understanding of the Australian landscape, where cashless payment is the norm for most customers. Nayax will enable Reis & Irvy’s to deliver a seamless purchasing experience to Australian consumers, and help their business succeed in the Australian market.”
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