news


Air fryer sales boom as cost-of-living crisis starts to bite R


etailers have been bracing themselves for an air fryer sales boom, as


consumers look for cheaper ways to cook, as energy bills grow exponentially. As IER went to press, supermarket chain Iceland was expecting to sell 20,000 air fryers within days. Tesco reported that air fryer sales have risen


by 200% year-on-year at Tesco; to meet the expected demand over the Christmas period, the retail giant has scheduled an additional 40,000 air fryers to hit its supermarkets shelves, on top of its previous order which it says was one of the largest to date. Noel Jackson, Tesco’s home electricals


category manager, said: “We’ve been blown away by just how popular air fryers are proving with our customers – so much so that we’ve ordered even more of them to cope with demand in the run up to Christmas.


Brits spend more on the home, as spending slowed in September


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onsumer card spending grew 1.8% year-on-year in September – the


smallest upliſt since February 2021, and well below the 9.9% rise in consumer price inflation – as Brits cut back on discretionary purchases in response to rising living costs. However, the arrival of autumnal weather has encouraged Brits to spend more time enjoying evenings at home, resulting in a boost for at- home categories including digital content. Data from Barclaycard, which sees nearly half


of the nation’s credit and debit card transactions, revealed that spending on essential items grew 3.3% compared to the same period in 2021 – the smallest rise this year. Esme Harwood, a director at Barclaycard,


said: “Energy price increases are understandably causing concern for Brits, as they worry whether they will have enough money to cover their household bills. “Brits are also looking for ways to enjoy themselves at home while saving money, which


has led to growth across “insperience” categories such as digital subscriptions and takeaways. It is likely to remain a challenging time for many other sectors as consumers focus on essential spending and businesses continue to navigate inflationary headwinds.”


Mitchell & Brown adds VESA- standard wall mounts to its range


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olton-based Mitchell


& Brown has stepped into the TV mounting


hardware arena with a range of VESA-standard wall mounts in a comprehensive array of sizes and configurations. Offering retailers and installers a mid-ground solution between budget,


low-margin hardware and top-end premium mounts, the six-strong model line-up combines strong design with sustainable selling points from recyclable materials to its eco-friendly packaging. Suitable for all VESA-equipped TVs, including Mitchell & Brown’s own 20+ strong TV range for 2022/3, the line-up majors on practicality, slim


6 | www.ierdaily.co.uk


profiles, and TV security, wrapped up in compact and fully recyclable eco- packaging. The range features six models from launch, covering VESA-standard mounts for screen sizes from 22in to 65in, including flush tilt and swing and tilt configurations for home and commercial installation. Dan Brown, Mitchell & Brown operations director, said: “While TV wall mounting hardware is not as sexy as our latest 4K Smart TVs, they are a practical necessity for many customers and a valuable add-on sale for our retail and commercial partners. “Our range simplifies the stocking requirements, encompassing all popular screen sizes and features in just six SKUs. Our wall brackets cater for 99% of TV wall mounting requirements and is compatible with any VESA standard screen on the market.”


October/November 2022


“With sales tripling since last year, our


customers are increasingly looking for a healthy, efficient and quick way to cook their favourite meals with minimal fuss.” Marks Electrical said growing demand for


energy efficient appliances, led by a surge in sales of air fryers, had helped boost revenues for the online retailer. Data from Kantar suggested shoppers were


looking to avoid using conventional ovens and find cheaper ways to cook as energy bills soar. Sales of cooking appliances including slow


cookers, air fryers and sandwich makers, which generally use less energy, were up 53% in the 12 weeks to October 2.


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