EPE International: Celebrating 20 years
Small but mighty I
remember the first time I met Harry and Noel in 2007, at the opening of its offices and showroom on Leeds Road in Huddersfield. The offices were opened by celebrity chef, Marco Pierre White, who cooked at the event. Noel knew the SDA market well from his
time heading up Pik-a-Pak, but wanted to work for himself. Central to the success of EPE International has been the working relationship of Noel and Harry. The pair worked hard to set the business up and the values of the business have not changed over the years. EPE International doesn’t deal in own brand – the pair are not interested in that sector – but the business has been built on its commitment to brands and an even stronger commitment to its customers. While EPE International has always traded with the national and multiple retailers, it really made a name for itself in working with independent retailers. The company likes dealing with independent retailers, and independents are drawn to its brand line-up, which reads like a who’s who of the SDA market. Fast forward 20 years and it’s amazing how far EPE International has come. The beauty of EPE International is retailers have one point of contact and a wide range of products, and brands, to choose from. EPE International does the job and that’s
what’s attracted so many brands to the distributor. Even the pandemic couldn’t stop EPE International and it continued to support its customers, both large and small. Customers of EPE International know Buyers Choice very well; the company’s monthly catalogue is now digital and interactive. The company has really improved the way customers view the catalogue and they can click on any product and order straight from EPE International’s trade site. Rather than looking at a flat, static image
on the page, as you would with a traditional catalogue, product videos are linked on
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Since its formation in 2003, EPE International has gone from strength-to-strength, driven by Noel Pamment, Harry Singh, the management team and its market proposition. Simon King, IER’s managing editor, reports
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The beauty of EPE International is retailers have one point of contact and a wide range of products, and brands, to choose from.
the pages, enabling customers to view products in a significantly different way. By clicking on a product range in the table of contents, the customer is taken directly to that page in the brochure to save them clicking through. Recognising the need for succession planning, EPE International recently
promoted two members of staff to its senior management team. Simon Dawson, who has been with the business for more than a decade, has been promoted to head of sales; Sophie Littlewood, who joined the business four years ago, is now marketing head.
On behalf of IER, congratulations to EPE International on reaching its 20th anniversary, a magnificent achievement, especially when recent times are considered. The small domestic appliance category is
full of exciting products and strong brands, speak to EPE International today to see how it could supply you, and share in the company’s success over the next 20 years.
October/November 2022 | EPE International Special
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