analysis: Black Friday


Are you ready for Black Friday?


Black Friday is without a doubt the biggest shopping event of the year. With


millions of discounts to be had across everything electrical, it’s the best time to bag a bargain. Simon King reports


A


lmost every brand takes part and what was once the ideal platform for the


likes of Amazon, Currys and John Lewis to slash their prices considerably on big-ticket items, independent electrical retailers are getting in on the act. Black Friday initially started in the United


States as a way for brands to mark the start of the Christmas shopping season the day after Thanksgiving. The Black Friday 2022 sale will run from Friday, November 25, across the entire weekend until


28 | www.ierdaily.co.uk


the following Monday, which is dubbed Cyber Monday. That said, each year retailers who take part in the big Black Friday sale start their deal events earlier and earlier. Owing to this, bargain hunters expect to see some of their favourite online stores dropping deals weeks in advance.


When is Cyber Monday 2022? Cyber Monday is the Monday after Black Friday, and will therefore be on Monday, November 28, in 2022. It’s traditionally an online-only event,


but many deals are now also available in-store.


What’s the difference between Black Friday and Cyber Monday? Traditionally, Black Friday was hosted online and in-store, while Cyber Monday used to be exclusively an online shopping event. But now, this isn’t the case, so there’s not much difference between the two events. In terms of the difference in deals, some of the best discounts on big-ticket items may sell out before Cyber Monday, but this isn’t always the case.


October/November 2022


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