the BIG interview


more energy and water than washing up by hand, and are therefore more expensive. But when used efficiently (in other words, when the dishwasher is fully loaded) using a dishwasher is significantly cheaper than running the tap while washing up (using a washing up bowl is obviously more cost-efficient but still uses much more water and energy than a dishwasher to deliver comparable results). The results delivered by a dishwasher are far better than washing up by hand. “The fridge freezer is the one appliance in the home that is on all of the time, so we believe that energy saving is the most important factor which is why we have made determined efforts to establish A+ or above energy ratings across the range. Rising food prices and publicity on food waste have made consumers more aware of the need for features that extend the longevity of fresh and cook


July / August 2019


chill foods. Multi airflow moves air around the interior to keep food cooler while Cold Wrap technology increases the life span of fresh foods. Features such as home bar means bottles can be taken out without opening the main door which causes a rise in temperature. Humidity controlled drawers keep salads etc fresher for longer. Probably the biggest change in home cooling has been the greater availability of US style products. It is not that long ago since these big chillers were prohibitively expensive but now they are available at reasonable prices. Fridge freezers that combine drawer and door sections are easy to manage as they offer easily accessible storage space. Our new PC900 is extra flexible as the drawer can be switched from freeze to fridge depending on needs. My advice to consumers is always get the biggest fridge and freezer you can accommodate. Freezer space


is especially valuable as it allows you to take advantage of buy one get one free - or in this case to freeze - offers. We have also introduced A++ rated laundry equipment and have been in the forefront of making induction, which is far more energy efficient than gas an affordable choice.” So with its environmental credentials well established, what comes next for the company? According to Steve, new products are in the pipeline which will build on the company’s success. “The introduction of the CDA Designer Collection has been very successful and we will continue to develop products that are packed with aspirational and energy saving features that will increase the profile of the Amica and CDA brands in the market. In addition to Amica and CDA we have Matrix, strategically priced products that are available to take away from the store.”


www.innovativeelectricalretailing.co.uk | 9


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