advertorial: Blomberg Built-In Appliances The Built-In market


continues to be an area of growth for retailers, says Steve Naylor, Channel


Manager Independents at Beko Plc Open-plan living remains on trend in interior design. The living room and kitchen are merging together to create one big living space. This is now contributing to an increase in sales of built-in appliances as people are looking to make this space more streamlined and have their appliances behind doors, presenting a great opportunity for retailers to up-sell.


How is Blomberg continuing to invest in this growing market? Coupling sleek design with cutting edge technology, we’re ensuring retailers have access to the right built-in appliances that not only save consumers time, but also fit seamlessly into their cabinetry. We’re working with retailers to encourage them to range a variety of built-in models, and educate them about which appliances work best for different home environments. Here’s a breakdown of some of our hero


built-in products by category that our award- winning Area Sales Managers and training team recommend to retailers:


Cooking: Multi-function oven (OEN9480X) With an enviable design, this product cleverly combines a fan and conventional oven, a grill and a selection of helpful cooking functions to make home-cooking simpler. Its two pyrolytic self-cleaning programmes provide a practical


The current


Built-In market Overall built-in cooking market has risen by +7%.1 Pyro cleaning's share of the overall built-in


oven market saw a 23.8% increase.1 The built-in washing machine/washer-


dryer and dishwasher markets have increased by 9.9% and 7.2% respectively1 cooling market is up 3.4%2


. The built-in (with built-in


combi’s still the biggest segment and accounting for 3%2


of this growth).


[1] Jan-Apr 2019, value, year on year, AMDEA [2] Jan-Apr 2019, value, year on year, GfK


solution to lengthy oven cleans, burning off dirt and grease at 480°C.


Compact combi microwave (OKW9440X) Consumers are looking for the ultimate cooking convenience, with faster living continuing to be a big trend. This product features FastChef technology, which combines the speed of a microwave with the high performance of an oven, providing up to 50% faster cooking. Ultimately saving consumers time without compromising on taste.


Induction hob (MIN54308N) The perfect addition to complement a Blomberg built-in oven is our new induction hob. It comes with a sleek design, a contemporary touch control display and nine cooking levels per zone. The induction cooking technology transfers heat solely to the pan's surface, providing fast and energy efficient heating.


Blomberg's built-in range comes with an exclusive five-year guarantee to Euronics and its agents (subject to consumer registration for years four and five).


16 | www.innovativeelectricalretailing.co.uk


July/August 2019


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