news


Hoover’s latest vacuum packs plenty of punch L


eading domestic appliance manufacturer, Hoover, has launched


the H-FREE 500; a powerful and compact cordless vacuum. The lightweight H-FREE 500 can be easily and


effortlessly stored away, taking up much less space than a traditional vacuum with a storage mode of just 69cm in height; making it perfect for smaller homes and city living. While compact in size, the latest vacuum


from Hoover still packs plenty of punch with a powerful performance thanks to its brushless motor and turbo boost mode. As good as corded vacuum when picking up dust from carpets and hard floors, the H-FREE 500 has a run time of up to 40 minutes per charge, when used in Auto mode.


The H-FREE 500 can also be used for smaller jobs including the car through the handheld mode. At just 1.7KG, it is Hoover’s lightest ever cordless stick vacuum. Catrin Davies, senior product manager at


Hoover SDA, said: “The way people are living in the 21st Century has changed considerably compared with just a few decades ago. We’re seeing a surge in city living and smaller homes, and the H-FREE 500, with its compact storage mode, offers the perfect cleaning tool to meet the demand of smaller spaces. “As a multifunctional vacuum, it has plenty of scope to tackle most cleaning jobs and has a range of handy accessories neatly stored onboard to help get the job done.”


Bertazzoni strengthens refrigeration range with new BI models


I


talian kitchen appliance manufacturer, Bertazzoni,


has bolstered its refrigeration offering with the addition of new built-in fridge freezer models, handcraſted to the same high- quality specifications as the rest of the brands offering. The new A+ rated 90cm and 75cm models offer a total capacity of 355L and 456L respectively. Both models comprise three height-adjustable shelves, two crisper drawers and three storage compartments within the main fridge door. With design and manufacturing solutions at the forefront, these premium refrigerators are available with stainless steel door finishes allowing customisation within the brands three striking styles; the Professional, Master or Heritage Series. All models also available panel-ready version to allow the installation of custom kitchen cabinet panels. Bertazzoni products are handmade using market-leading materials and


engineering. The product portfolio, which also comprises range cookers, ovens, hobs, dishwashers and hoods, is crafted to the highest quality that allows people to bring beauty into their homes as well as to create impressive culinary experiences. Maurizio Severgnini, managing director at Bertazzoni UK and Eire, comments: “We’re excited to strengthen the offering of our refrigeration range with these exceptional products. “Along with the oven and the hob, the refrigerator is an essential building block to creating the perfect kitchen. Bertazzoni customers can have a completely harmonious kitchen suite of beautifully designed and well-manufactured products. Contemporary design and robust construction mean that these are more than just a beautiful addition a person’s kitchen, but they are also an investment piece that will keep food as fresh as possible.


July / August 2019 www.innovativeelectricalretailing.co.uk | 5


New Indesit survey confirms need for chore sharing


M


ajor domestic appliance manufacturer Indesit is kicking off its #DoItTogether campaign in July 2019.


The campaign continues to focus on the gender imbalance of sharing the domestic chores and is designed to encourage families to think about how to share the chores fairly. Through a recent study, Indesit explored how modern families


approached everyday challenges in the home and the importance of involving children in the household chores. Indesit aims to highlight that educating children and getting them involved in the housework is the right way to move forward to combat the gender imbalance. Sara Bazeley, Brand Manager, Indesit, says: “At Indesit, we are committed to


designing easy-to-use, family-friendly appliances that are accessible to all users, ensuring that domestic tasks don’t require any special knowledge, meaning sharing chores is made even simpler.” For further information, please visit www.indesit.co.uk/Landings/Do-it-together-3 In other Indesit news, as part of the #DoItTogether campaign, the company


has introduced a promotion offering consumers a four months free supply of Ariel 3in1 PODS, with the purchase of a selected Indesit washing machine or washer dryer. The promotion is live and runs to 31st August 2019. Full terms and conditions apply and can be found at www.indesitfreeariel.co.uk


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