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Hotpoint launches dishwasher promotion with Fairy


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s part of Hotpoint’s partnership with Procter & Gamble, consumers can claim a free six-month supply of Fairy


Platinum Plus dishwasher capsules, with the purchase of a selected Hotpoint dishwasher1


. The promotion is live and applies to purchases made until 30th


September 2019. Both freestanding and built-in dishwashers are included in the promotion, as well as both full-size and slimline models, to suit all consumers and a variety of installations. Retailers have access to a raft of point of sale material, available via their Hotpoint account manager, to alert consumers to the promotion, including in-store POS and digital assets. In addition, a Fairy TV advertisement showcasing the Platinum Plus dishwasher capsules will run at the same time as the promotion, highlighting the partnership to consumers as Hotpoint recommends the capsules. Both the freestanding and (HSFO 3T223 W X UK) and built-in (HSIO 3T223


WCE UK) Hotpoint slimline dishwashers with 3D Zone Wash technology are included in the promotion. 3D Zone Wash technology is the combined action of three additional spray components, together with Hotpoint’s variable speed inverter motor, which ensures ground-breaking cleaning performance. The power of 3D Zone Wash technology, alongside Fairy Platinum Plus capsules, can tackle the most stubborn and baked-on food, leaving kitchenware gleaming and eliminating the chore of pre-scrubbing dishes by hand.


The Retail Mutual celebrates two decades of protecting independent retailers


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019 sees The Retail Mutual mark its twentieth year of providing an


alternative to traditional insurance for independent retailers. The Retail Mutual began life in 1999 as a small, specialist provider of business cover specifically to retail newsagents. As the sector evolved, so too did the Mutual, expanding first to meet the needs of the wider convenience retail sector before opening its doors in 2017 to the whole spectrum of independent retail shops and service providers on our high streets. The Retail Mutual has now become the cover provider of choice for thousands of


6 | www.innovativeelectricalretailing.co.uk


independent retailers. Indeed, many now look to the Mutual not only to protect their businesses but also to protect their homes, their rental properties and even their health, thanks to the addition of a wide range of additional products and services that have been carefully selected to meet the needs of the busy independent retailer. Chairman, Peter Wagg,


says “As a membership organisation, community and a shared sense of


ownership are fundamental to The Retail Mutual’s unique approach. As we celebrate our 20th anniversary, The Retail Mutual


would like to thank all of our Members, without whom we would not have a Mutual. We look


forward to working together to support the UK’s independent retailers for many more decades to come.” The Retail Mutual provides business, home and landlord cover specifically to independent retailers, together with their families, staff, wholesalers and suppliers. As part of its extended portfolio of products and services, it also provides access to life insurance, critical illness insurance and a dedicated mortgage service powered by L&C, plus a health cash plan and private health cover in partnership with Westfield Health.


July / August 2019


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