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AIRUNO publishes new product catalogue D


esigner cooker hoods brand AIRUNO has launched its new 2019 product


catalogue, after significantly expanding its range of appliances. The 75-page brochure provides full details on AIRUNO’s wide range of cooker hoods, including its most recent models, as well as its collection of motors, filters and ducting options, advice on choosing the right cooker hood and a ‘Frequently Asked Questions’ section. The new additions to the 2019 brochure include an updated version of the company’s popular Slimline Classic Ceiling Hood, which is now available with an eye-catching stainless- steel panel and frame, and the discreet Hideaway Built-In Cupboard Hood, which can be easily installed inside existing kitchen units. Also featured for the first time are the


Donizetti and Donizetti Space cupboard hoods. The Donizetti delivers a powerful maximum extraction rate of 731 m3/h, provides additional


InSinkErator® celebrates 80th anniversary at London ice bar


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nSinkErator®, part of the American company


Emerson, held a celebration event for its 80th anniversary at the Belowzero ice bar, London, on 26th June 2019. Two white racing huskies greeted guests at the unique ice bar venue. The 80th anniversary celebration event commenced in the private, Japanese themed, ‘warm’ restaurant, where Anne Kaarlela, Marketing Communications Manager, Europe and Russia, InSinkErator®, welcomed guests. InSinkErator® colleagues from the United States of America, Russia and Europe joined members of the press, and InSinkErator® UK staff, at the celebration event. Following a short video on the history of InSinkErator®, including how and when the food waste disposer was first invented, Ashley Munden, Managing Director, InSinkErator®, continued the celebrations with a reveal of the NeoChiller prototype. The NeoChiller will soon be available, as an addition to the 4N1 Touch tap, via the exclusive InSinkErator® Showroom Collection. The addition of the NeoChiller will allow users to have instant, filtered chilled water in their own homes, at the touch of a button. Ashley also introduced the upgraded hot water tank, the NeoTank, which now offers an in-tank water temperature of up to 99°C. Once the formalities had taken place, InSinkErator® colleagues and members of the press took part in an 80th anniversary quiz to test their knowledge of the brand and provide further insight into how the company has grown and innovated over the past eight decades. To conclude, guests were invited to a private session in the Valhalla themed ice bar, complete with drinks served in ice glasses.


4 | www.innovativeelectricalretailing.co.uk


hidden storage space for the kitchen and has a noise level rating of just 47-60dB. The Donizetti Space offers the same benefits but can also be fitted with a powerful external motor for those wanting to reduce kitchen noise levels further still. AIRUNO Chairman Geoff Baker said: “Working closely with kitchen specialist retailers means we know it is impossible for them to display every appliance in their showrooms so having an informative and up-to-date brochure and website is vital. The new brochure, alongside regular visits from our sales team, brings them up to speed on all our products and allows them to make recommendations based on individual kitchen designs and requirements to their customers. “The new brochure also highlights our recently-


introduced four-year warranty, which is twice as long as the majority in the industry and therefore provides retailers with another selling point to their customers.”


Christmas comes early to KitchenAid on Wigmore Street


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itchenAid hosted a media event on 3 July to showcase the wide range of small and major appliances on offer for the


festive season. Partnering with PR & Marketing agency, Fab Communications, the KitchenAid Experience Store on Wigmore Street, London, was transformed into a winter wonderland with giant baubles and striped candy canes. Over 100 journalists and bloggers attended and feasted on samples of Cranberry Soda Bread, Roast Beef with Mini Yorkshires (expertly cooked using the integral rotisserie in the Twelix Oven), Almond Mince Pies and Brandy Ice-Cream (of course!). Sara Bazeley, Whirlpool Brand Communications & PR Manager commented: “The store looked resplendent. Yes, it was a tremendous amount of work, but from an experiential point of view, guests were clearly inspired and eagerly gathered content for their seasonal features.” Helen Simpson, Marketing


Manager UK & Ireland, KitchenAid SDA added: “Demonstrations are the best way to bring the brand to life, especially when it comes to the hugely versatile Culinary Hub of the iconic Stand Mixer. The space looked amazing but the aromatic wafts of roast beef, cinnamon and mincemeat coming from the ovens made for a heady Michaelmas mix!”


July / August 2019


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