contents EDITORIAL


Managing Editor: Jonathan Swift jswift@datateam.co.uk


SALES


Special Projects and Events: Linda Dorling lindaedorling@gmail.com 01256 321337


Advertising sales: Carly Bowman cbowman@datateam.co.uk 01622 699 160


Alison Farrell afarrell@datateam.co.uk 01622 699 197


Business Director: Carl Hearnden chearnden@datateam.co.uk


Artwork Editor Claire Noe cnoe@datateam.co.uk 01622 607963


Circulation Enquiries: datateam@c-cms.com 01825 749900


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With contributions by:


Here’s to a relaxing summer! W


elcome to the latest issue of Innovative Electrical Retailing.


As we move into summer holiday season, many of you will be taking a well-deserved rest. It’s been a tough half year for many in our sector, and I hope the holidays will allow you some time off to recharge your batteries and return refreshed for the second half of the year. Moving on to the magazine, we have


in-depth features on built-in appliances, connected appliances and floorcare, which I hope you’ll find interesting and relevant to your businesses. We also continue our series, “Tools of the trade”, in which we ask the brands to offer advice on how you can get the best results from selling their appliances in your shops. Finally, this month IER magazine bade


a fond farewell to Linda Dorling. Most of you will know Linda as a cheerful presence anywhere where three or more retailers are


REGULARS


4 News 8 The Big Interview: Steve Corbett 10 Trendwatch: Stoves


11 Show report: Sarah Selzer reports on The Exclusively Electricals Show


12 Trade comment: Howard Saycell, Chief Executive Officer of Retra


14 Case study: Matthews Simply Connecting


18 Tools of the trade: with Marco Falaschetti, Marketing Director, Whirlpool UK Appliances Limited


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FEATURES


19 Built-in appliances 22 Connected appliances 26 Floorcare 28 The IER Awards 2019


30 Sales training: multiroom audio with Paul Laville of T21 Training


July / August 2019 www.innovativeelectricalretailing.co.uk | 3 26 20


gathered together, and all of us here owe her an enormous thank you for all her hard work on behalf of the magazine over the years. Her patience and dedication during the handover process to our new salespeople Carly and Alison has also been much appreciated. She’s not disappearing entirely – she will still be involved in the flagship IER Awards, working with the sponsors who help make our awards dinner the special occasion that it is. In her own words “you’re not getting rid of me that easily!” and I personally am delighted that that is the case. Thank you, Linda, from all of us, and enjoy the issue!


Jonathan Swift Managing Editor jswift@datateam.co.uk


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