Sirius to exhibit at kbb Birmingham 2020


irius Buying Group, the major

buying group for electrical appliance and kitchen retail solutions has recently announced its attendance at kbb Birmingham 2020. Perfectly placed

to support new and

established KBB brands and businesses in 2020, Sirius Buying Group on Stand K73 will aid specialist retailers with a view to grow and develop their commercial capacity, providing access to exclusive deals and promotions, along with vital industry intelligence on the latest trends and potential growth areas. Steve Jones, Commercial Director, Sirius Buying Group said “kbb 2020 will allow us the opportunity to present the huge benefits available for kitchen retailers, as well as electrical appliance retailers by being members of the group. The extra support they will receive, without any disruption to the way they have always run their business, is a very unique proposition and one, which has been hugely successful in the Electrical Retail sector since we became established in 2001.” “As we are already naturally evolving into

the kitchen studio market, we are confident in the synergy between sectors and want all UK independents to be aware of the benefits and support Sirius offers their business. We look forward to welcoming new and existing members on Stand K73 to discuss how we can support your positive business plan” says Steve. The group also has access to many other

resources and cost saving benefits, from finance and merchant services, through to van leasing.

Whirlpool certified as top employer in UK and Europe for 2020


eterborough based Whirlpool UK Appliances Limited, parent company

to KitchenAid, Whirlpool, Hotpoint and Indesit, has been officially recognised by the Top Employers Institute as a Top Employer 2020 in the UK. Whirlpool EMEA (Europe, Middle East and

Africa) has been awarded, for the third year in a row, the prestigious Top Employer Europe for 2020, having been certified by the Top Employer Institute in five Countries (UK, France, Italy, Poland and Russia). Organisations certified as Top Employers

dedicate themselves to providing the very best working environment for employees through their progressive ‘people-first’ HR practices. Outstanding employee conditions have

earned Whirlpool UK a coveted spot among a select group of certified companies. Whirlpool UK has also been recognised for nurturing and developing talent, while aiming to continuously enhance employment practices. Camila Perina, HR Director UK & Ireland,

Whirlpool UK says: “Whirlpool UK is honoured to have been awarded the prestigious Top Employers recognition for a third consecutive year and to be recognised for our continued dedication. This fantastic achievement makes us proud of being part of Whirlpool Corporation

and motivates us to continue developing our employment practices.” Top Employers Institute, CEO, David Plink

says: “To become recognised as a Top Employer, an organisation will have to prove that the implementation of their people strategies enriches the world of work of their employees. The certified participants are a shining example of a dedication to people practices as they continuously commit to empowering their employees for a better world of work. Congratulations!”

Recall-ready with Alexa and ESF L

eading consumer protection charity, Electrical Safety First, has launched a new Alexa app, to help slash the number of electrical fires in UK homes. Using voice technology to easily access information on product recalls, consumers can effortlessly

discover if they have a recalled electrical item - simply by giving Alexa the item’s brand name. Currently, product recalls achieve a success rate of just 10-20%, leaving a host of potentially unsafe

electricals items still in use and presenting a significant risk of fire. In fact, research by the Charity indicates almost 270 million unregistered electrical products are still in UK homes. As only those consumers who register an item can be easily contacted in the case of a product recall, this means that there is a significant proportion of the population who won’t know if one of their appliances is a safety risk. Electrical Safety First’s new Alexa app aims to boost those recall rates, preventing electrical fires caused by faulty devices. “Electricity is responsible for over half of all UK domestic fires”, explains Emma Drackford, Director of

Communications for Electrical Safety First. “In 2017, almost 5,000 fires were caused by faulty electrical appliances and leads, including recalled items - the equivalent of 13 fires per day across the UK. “We are committed to using every advantage provided by new technology to reduce this risk. We hope that by launching the Alexa app, people will use it to make ad-hoc checks while doing chores around the house, without having to open a website. It’s all about removing barriers and giving our audience the tools they need to use their electrical products more safely.” Electrical Safety First worked with Manchester-based,

digital agency Absurd, to develop and build the app.

6 | February/March 2020

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