AEG named official appliance partner for Bread Ahead bakery


enowned for its ultra-responsive design and technology, AEG has

announced a new partnership with one of London’s best-loved bakeries, Bread Ahead. Marking the start of the partnership, AEG

has worked with Bread Ahead on the opening of its new Wembley site - the iconic bakery’s largest opening since 2013. The appliance maker has sponsored

Bread Ahead Wembley's state-of-the-art bakery school, supplying a suite of high-end appliances for use in the education facility. The bakery school has been fitted with products including the AEG Induction hob and SteamBoost oven featuring specialist ‘PlusSteam’ technology – a function that works by adding steam at the beginning of the baking process to keep doughs moist on the surface, whilst achieving a golden colour and tasty crust. AEG is renowned for helping its customers achieve mastery in the

kitchen, and the brand’s highly intuitive, ultra-responsive appliances are the perfect sous chefs, supporting Bread Ahead master bakers in achieving the high-quality results their customers expect. Matthew Jones, Founder of Bread Ahead Bakery, said: “The opening of Bread

Ahead Wembley has been a two-year journey from start to finish, and we are thrilled to be working with AEG as our official appliance partner. The philosophy behind what we do as a company is to create delicious and nutritious food and to share our knowledge on what we do (and how we achieve it!) in a creative space. Through our partnership with AEG, we hope to show our customers how best-in-class results can be achieved using the brand’s super smart appliances.” The partnership between AEG and Bread Ahead Bakery will encompass a series of press and influencer events, in addition to consumer competitions and activations that will offer lucky winners the opportunity to immerse themselves in exclusive AEG x Bread Ahead baking classes across London.

The first consumer experience will be taking place on April 21st,

offering baking enthusiasts the opportunity to be among the first to get hands on with the new AEG appliances in an introduction to sourdough, grissini and pizza. To be in with a chance to win a space on the first course taking place at

Bread Ahead Borough, customers can enter the competition on AEG and Bread Ahead Bakery’s Instagram pages.

Euronics partners with Saracens Mavericks S

aracens recently announced Euronics as Lead Partner for the Saracens Mavericks ahead of the 2020 VNSL season.

As the lead partner, Euronics will find themselves front and back of the Saracens Mavericks match dresses as well as on training kit. In addition, they will become a regular court side branding fixture at all home games and in match-day programmes. Euronics is the first commercial partner to come on-board with the

Mavericks since the netball franchise formed a partnership with Saracens Rugby Club at the start of 2019. Gloria Keech, Director at Saracens Mavericks said: “We’re very excited

to welcome Euronics into the Saracens family. Like us, they are driven to succeed and it’s a great to work with a partner that shares similar values to ourselves. As a franchise we want to keep moving forward and driving standards, so this partnership will go a long way to help us do that. This is an exciting time for netball in this country off the back of Commonwealth Games and World Cup success, and the fact that Euronics want to help us grow netball in the UK is a real plus.” Stuart Cook, CEO of Combined Independents (Holdings) Ltd (CIH), the electrical buying group, part of Euronics, Europe's largest electrical buying group added: “CIH Group is delighted to support the Saracens Mavericks in the Netball Superleague. Netball is a sport enjoying rapid growth across the UK, both in terms of participation and spectators, and reaches an audience that’s hugely important to CIH members. Our retailers

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share very similar values to Saracens Mavericks. We’re both focussed on professionalism, on delivering a high-quality performance and inspired by a determination to succeed. We’re confident this will be a great association and look forward to an excellent partnership this season.” February/March 2020

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