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feature: kbb Birmingham 2020 preview


Individuality and inspiration on show at kbb Birmingham


kbb Birmingham, Europe’s largest dedicated kitchens, bedrooms and bathrooms exhibition returns for 2020 from 1-4 March, offering a wide range of design inspiration from KBB suppliers and manufacturers. The show, taking place at the NEC, will feature over 400 exhibitors showcasing the latest products and innovations. kbb Birmingham is the UK's largest gathering of the world's best kitchen, bedroom and bathroom brands and the established industry gathering. The show features new product launches from over 400 exhibitors and welcomes 16,000+ buying professionals. kbb Birmingham is a biennial event held at The NEC Birmingham.


T


his year’s theme is “Individuality” – and the show will feature a range of


exhibitors ready to inspire visitors with many layers of design inspiration for kitchen, bathroom and bedroom spaces. Here we’re delighted to offer some examples of the brands reflecting this theme and highlighting innovative new products at kbb 2020. First up is Samsung, with its BESPOKE line up,


a new category of refrigerators that allows users to set up their kitchen in a customised style. They are designed to be either freestanding or recess fit, meaning they can have cabinetry fitted around the fridge, to maintain the built-in look which is a whole new category option in the market. Moving on, our next featured supplier


is BSH Home Appliances Ltd – as part of its continued investment in the UK kitchen industry, the market-leading manufacturer of Bosch, NEFF and Siemens home appliances will be exhibiting at the show. With an imposing total display area of


more than 500 sq m, the three brands will be located in Hall 17, occupying stands X130


(Bosch), X130 (NEFF) and W140 (Siemens). Visitors will have the opportunity to experience first-hand demonstrations of BSH’s cutting- edge advancements in a number of product categories. Each brand will bring to life market- leading surface and cavity cooking, refrigeration and dishwashing technologies alongside the unrivalled portfolios of extraction solutions. In all product areas, the Bosch, NEFF and Siemens brands will offer their unique interpretation of how Home Connect fits into the wider connected home ecosystem. Commenting on the exhibition, Simon Jones,


Director, Kitchen Division at BSH, said: “As the largest supplier to the UK kitchen industry, we’re very excited to be supporting KBB Birmingham and introducing a number of new products and innovations. More significantly, we’ll be unveiling product categories which are totally new to BSH – watch this space! We look forward to welcoming customers, old and new, to our impressive stands at KBB.” Meanwhile, InSinkErator®, the inventor and global market leader of food waste disposers and a major player in the steaming hot water tap market, will be exhibiting in Hall 20 at


22 | www.innovativeelectricalretailing.co.uk


InSinkErrator's Anne Kaarlela, Marketing Communications Manager, Europe and Russia


stand H84. Commenting on the company’s plans for the show, Anne Kaarlela, Marketing Communications Manager, Europe and Russia, was keen to point out the range of the company’s offering. “For kbb Birmingham 2020, InSinkErator ® has


invested in its largest exhibition space to date and will be exhibiting its products as part of a newly-designed stand. The InSinkErator® team will be on hand to demonstrate the benefits of the brand’s offering and the advantages of selling InSinkErator® products. “The InSinkErator® stand will feature the


premium Showroom Collection, including the InSinkErator® 4N1 Touch taps that offer instant, filtered steaming hot water and instant filtered cold water, as well as regular hot and cold water, from one combined fixture. “Exhibiting at kbb 2020 is a great opportunity


for InSinkErator® to display and demonstrate the company’s extensive range of specialist kitchen taps and food waste disposers, while promoting the numerous benefits InSinkErator® products offer and engaging with visitors at the show. “In addition to promoting the features and benefits of our product offering and


February/March 2020


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