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feature: kbb Birmingham 2020 preview


detailing how retailers can benefit from selling InSinkErator® products, there will be a range of exclusive show offers for visitors to kbb. “We look forward to meeting our current trading partners, as well as greeting new, potential customers, including independent retailers, architects, designers and those in the contract market. We will look to increase the awareness of InSinkErator® products and their associated benefits, including educating and promoting sustainability. In addition, we will be encouraging and enticing current customers, and new customers, to invest in our display models to enhance the InSinkErator® presence within their showroom.” For those in the trade looking for buying


options, the Kitchen Bathroom Buying Group will be on hand, as its Managing Director Bill Miller explains. “kbb 2020 heralds DER KREIS’ largest exhibition stand in its history, in the UK. Our members, guests and visitors will be able meet the entire team who will be available to explain the benefits of the organisation. Beckermann kitchen furniture will create core of the stand and this is the first time that they are exhibiting in the UK. Furthermore, we will have the presence of Miele built-in appliances and Blanco sinks and taps. “The KBBG is the most established buying


group specifically for independent kitchen and bathroom specialists in the UK. First and foremost, we want to impress on independent specialists that there is a raft of comprehensive and competent business advice and support specially curated and available for them. “We have an in-depth understanding of the UK market and the needs of independent specialists. Margins are being squeezed all the time, however through membership of the KBBG, members enjoy exclusive buying conditions and bonuses. Independent kitchen and bathroom specialists need to know where to find support and advice when they need it. Our presence will endorse our commitment to the industry and is the best opportunity for us to demonstrate, display and discuss our


KBBG Managing Director Bill Miller


ever-increasing portfolio with members and prospective members. “Details of our new exclusive consumer finance package will be available on the stand. KBBG members can now offer their customers a variety of finance options to support their sales. The new scheme is offered in association with retracare and backed by Hitachi, the UKs largest consumer finance provider. “We will also have information available for


our next Annual Members’ Meeting on the stand. We encourage our members to find out more and grab a ‘Save the Date’. Our Annual Members’ Meeting, which is held every June, is heralded as invaluable for meeting and networking with like-minded colleagues, as well as finding out what is new for members.” Finally, if evidence was needed that kbb is a truly international show, Fisher & Paykel will be bringing the very best of New Zealand to the show this year. Its immersive stand, created by three up-and-coming New Zealand designers, will showcase the brand’s latest appliances, delicious tasters, and a special guest appearance from adventurer Ben Fogle. “This year, our number one priority is kitchen studios and independent KBB retailers, and this will be reflected in the innovation and level of investment at KBB 2020. Our stand design this year will really set the bar in immersive design. It’s going to incorporate a beautiful backdrop inspired by the fresh and green landscape of New Zealand in which we will display our gorgeous


new column refrigeration and touch screen ovens. We are also delighted to welcome a long- time friend of F&P, Ben Fogle who will open the show on Monday 2rd March with a captivating talk on his travels around New Zealand and his affinity with our brand which strives to be the most human centred appliance brand in the world,” says Helen Haider, Head of Marketing at Fisher & Paykel. “For us, the show is about reconnecting with our current KBB partners and providing a platform for new studios who are yet to discover our innovations and design philosophy at the premium end of the market.” Ben Fogle, award-winning broadcaster and


adventurer will be speaking to visitors of the stand to talk about his experience with Fisher & Paykel’s appliances and the similarities between his adventurous self and the pioneering spirit of the brand. Fisher & Paykel will be offering Kawakawa tea to visitors as part of the New Zealand and Social Kitchen experience. Stars of the stand include stunning column


refrigeration and touch screen ovens. Sleek and sophisticated, column refrigeration has been designed using unique Fisher & Paykel technology to provide modular flexibility. The Variable Temperature Zone enables the user to switch between Fridge, Pantry and Chill modes in the fridge, and Freeze, Soft Freeze and Deep Freeze modes in the freezer – this is achieved simply at the touch of a button. The touch screen oven provides an intuitive guided cooking experience that helps deliver perfect results. Cook with a favourite method, a hero ingredient or a go-to cooking function or recipe. The oven presents three main options: Cook by Function, Cook by Food Type and Cook by Recipe. The touchscreen interface provides full guidance of the recipe including the method, ingredients and shelf position.


Helen Haider, Head of Marketing, Fisher & Paykel


24 | www.innovativeelectricalretailing.co.uk


kbb Birmingham, Europe’s largest dedicated kitchens, bedrooms and bathrooms exhibition returns for 2020 from 1-4 March, offering a wide range of design inspiration from KBB suppliers and manufacturers. For tickets and more information, please visit www.kbb.co.uk


February/March 2020


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