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contents


EDITORIAL SALES


Managing Editor: Jonathan Swift jswift@datateam.co.uk


Special Projects and Events: Linda Dorling lindaedorling@gmail.com 01256 321337


Advertising sales: Carly Bowman cbowman@datateam.co.uk 01622 699 160


Katie Jackson kjackson@datateam.co.uk 01622 699 121


Business Director: Carl Hearnden chearnden@datateam.co.uk


Artwork Editor Claire Noe cnoe@datateam.co.uk 01622 607963


Circulation Enquiries: datateam@c-cms.com 01825 749900


Annual Subscription: UK £91, Overseas £122


All press releases to be sent to: ier@datateam.co.uk


With contributions by:


Looking ahead to May 2020 and the IER Awards A


ll the votes are now in and counted for the IER Awards 2020, and I’d like to say


a huge thanks to all who took the time to vote – these Awards really are chosen “by the retailer, for the retailer”. The winners will be announced at the 28th annual event taking place on Thursday 7th May (the day before the VE Day Bank Holiday), visit www.ierawards.co.uk for full details and to book your place at this prestigious event. The whole team at IER is looking forward to seeing you there.! Moving on to the magazine this month, we


have in-depth features on three staples of the electrical retailer’s stock in trade – floorcare, refrigeration and laundry. There are plenty of useful pointers from the major brands on picking


REGULARS 4 News 10 The Big Interview: Mark Davison


12 Tools of the trade: with Witt UK & Ireland Sales Director Geoff Johnson


13 Comment: Martyn Allen, Technical Director, Electrical Safety First


30 Sales training: Paul Laville, Managing Director, T21 Training


Produced and published by Datateam Business Media Ltd., 15a London Road, Maidstone, Kent ME16 8LY


All rights reserved. No part of this publication may be reproduced or transmitted in any form by any means, electronic or mechanical, including recording, photocopying or any information storage or retrieval system, without written permission from the Publisher.


IER-FEB20-STOVES STRIP:IER-FEB20-STOVES STRIP 05/02/2020 14:39 Page 1


FEATURES 14 Floorcare 18 Refrigeration 22 kbb preview 26 Laundry


10 14


up sales in these areas, and I hope you find them useful. We also preview the kbb Birmingham 2020 show – we’ll be there along with the thousands of expected visitors; it’s shaping up to be a great show. Enjoy the issue!


Jonathan Swift Managing Editor jswift@datateam.co.uk


18


26


December 2019/January 2020


www.innovativeelectricalretailing.co.uk | 3


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