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new products


Deco-Pak to launch new British themed birdhouses and stepping stones


Launching new products, new packaging and new concepts in merchandising, Deco-Pak is looking to build on the momentum that saw the family run company win Glee’s best new landscaping product in 2016. At Glee 2017, Deco-Pak is focusing on the


more direct needs of retail customers, launching improved packaging and POS. Glee visitors can also expect to see new decorative birdhouses and feeders included in new products this year:


• Garden Shed birdhouse • London Underground birdhouse • Wine bottle birdfeeder • No. 10 Downing Street birdfeeder • New SKUs for Chelsea Garden Range • New Milano Italian cobbles and pebbles • British heritage inspired stepping stones Fans of Deco-Pak’s lightweight moisture control pellets (Lytag) will welcome a reintroduction of the product in new


packaging and under a new moniker. The product will be supported by a video led social media campaign.


Deco-Pak Director Rod Slater said: “Visitors to Glee will see an evolution of our retail theatre concept, as we introduce garden vignettes. It’s a different take on merchandising that will benefit ranges that in tests have proved to turn slow performing lines into category bestsellers.”


u01422 204394 uwww.deco-pak.co.uk utwitter @deco_pak uHall 20 Stands Q32-R33 & R32-S33


8 | www.gardencentreupdate.com


GLEE Supplement September 2017


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