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An exciting new chapter Glee 2017 preview


Glee 2017 is just around the corner. The show organisers give the lowdown on the changes to the showpiece event in the garden retail calendar and highlight some of the industry trends for retailers to be aware of


lee is as much a part of the gardening calendar as pruning, the first cut of the lawn and cold crisp mornings that accompany the first trips to the greenhouse. But unlike these annual milestones, Glee is changing; it’s growing and developing for the greater good of garden retailing.


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As garden retailing continues to look at ways to adapt to changing consumer spending habits, as well as attracting a new pool of customers, so must Glee look at what it offers to the industry it represents. This year, visitors to the show will find a bigger, fresher and bolder Glee – full of innovative feature content, tangible business advice and the strongest collection of brands ready and willing to forge relationships with retailers.


Glee event director Matthew Mein said: “Glee 2017 is the start of an exciting new chapter for the show. We’ll still be offering the core elements that are the main reason why retailers attend, but we’re also building additional content that will add real value, and provide our visitors with inspiration and valuable advice that will help them to future proof their businesses. All of this will be underpinned by our new look, that we believe is demonstrative of the changes that our industry is undertaking, through adopting more innovative and contemporary approaches to retailing. “We are confident that the changes we have made means that Glee is now, more than ever, an event for all aspects of garden retailing – from sourcing new products, to gathering information on how to tap into a younger consumer demographic, inspirational merchandising advice, future-facing business concepts and the freshest trend information. Glee is an event for everyone from the category buyers to the chief executives. We guarantee that a day at Glee is a day well spent.”


SPECIAL SHOW FEATURES FOR 2017 The New Product Showcase and Glee Awards


The New Product Display is the place to head to see the most innovative, unique and commercial products from the hundreds of suppliers at Glee. The competition sees new designs and products perfectly displayed for your consideration, with the best of each category receiving the accolade of a ‘Glee Award.’ This year the awards roster will also


GLEE Supplement September 2017


include a Consumers’ choice and Best of British award. Show visitors can also cast their vote for their favourite, awarding one lucky entrant with the title of ‘Retailers Choice Award’.


Seminar content, in association with The HTA


As always Glee will offer visitors a free, three- day Seminar Programme organised in conjunction with the HTA (Horticultural Trades Association). This year, the seminar theatre will make its home within the Retail Lab at the heart of Glee, providing an enriched programme of expert business and garden retail advice to help grow your business through challenging trading conditions. This content will be derived from extensive industry research and is set to tackle key talking points, struggles and successes. Topics will include risk management, managing the growth of your business, market trends, cost management, supplier sourcing, multi-channel selling and staffing.


The latest trends will also be addressed within a special session with WGSN’s Lisa White, who will be looking at what will be ‘big’ in spring/summer 2018, including a focus on product, material and colour.


Glee Innovators Zone


Launched in 2009, the Glee Innovators Zone has already helped more than 200 companies break into the garden retail market. This special area is designed to help nurture valuable grass- roots product development and one-off design ideas, whilst also bridging the gap between market-ready new product launches from established companies and pre-commercial product ideas.


Innovation will also be celebrated within GIMA’s Innovators’ Seed Corn Fund (GISCF). Since its launch in 2014, the GISCF has already witnessed great success. All previous winners have gone on to enjoy great commercial success; going from new brands to established and growing suppliers within the garden retail market.


GIMA director Vicky Nuttall said: “The GISCF is designed to help start-up businesses take their product from concept to reality, and with a £5,000 prize fund up for grabs it is always a hotly contested part of our annual programme of activities. The calibre of entries in recent years has been of the highest quality, and this year is certainly no different. We look forward to announcing the 2017 winner at Glee in September.”


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