association comment GIMA members tease their Glee plans

Garden Industry Manufacturer’s Association (GIMA) members reveal some of what visitors to Glee 2017 can expect to find on their stands

At this year’s Glee (September 11 to 13, at the NEC Birmingham), the GIMA Business Village will once again host a selection of up and coming companies exhibiting with the association’s support, as well as the popular Buyer’s Connect speed networking sessions. The 2017 winner of the Seed Corn Fund will also be announced on the first day of the show. GIMA members’ plans for the event are

being kept carefully under wraps until the show - however, some members have come forward with a few teasers on what they’ve got in store for visitors in 2017. Due to the success of last year’s show,

authentic clay pot manufacturer Pots of Distinction is moving its stand and increasing floor space by 25%. The new stand no is L16- M17 in Hall 20. Kelkay will also be building on its success

from last year’s show, demonstrating how customers grew outdoor and landscape category sales in 2017. They’ll be showing innovative and inspirational merchandising solutions and exciting new range extensions across its best-selling aggregates, paving and water features. Vivagreen will be returning to Glee

following the huge success they had at last year’s exhibition where they were awarded the GIMA Innovators Seed Corn Fund. The company’s successful MossOff product will be featured on a larger stand in Hall 18 where visitors can discover other innovative products, including exciting new developments for 2018. This year Cadix will have an increased

presence at the show, with a larger stand and as the main sponsors of the Retail Lab. The innovative lightweight polyethylene pots and planters specialist will be entering new innovations into the Glee New Product Awards, as well as adding new products to complement existing ranges. Off the back of a Glee New Product win in

2016, Deco-Pak will be looking to focus on the needs of retail customers by launching improved packaging and POS, whilst also launching new decorative birdhouses and

feeders, as well as several new growing media lines being added to the Chelsea Garden Range. There will also be some brand new pebbles and cobbles to further bolster retailers’ landscaping ranges. Leading British brand Hozelock is excited to

make its biggest ever statement at Glee this year, according to UK marketing manager Carol Wright. “There will be complementary range additions to 2017’s hugely successful Superhoze launch, and more innovation in the garden watering and aquatics range to whet the appetite for further retail success in 2018,” she says. Think Outside will be returning to Glee with

a new direction for the range, which creator Aaron Jackson says is likely to surprise and delight visitors to the show: “We're unveiling a new line exclusively at Glee which reveals a new direction for the Think Outside range. I'm confident we have a winning entry for the Outdoor Living category of the Glee New Product Awards, which we are anticipating will steal the show this year!” Organic feed, weed and control products

specialist Neudorff plan to unveil an exciting new range at Glee, with high hopes of winning a Glee New Product Award for the first time. Tildenet's presence at Glee has grown year

on year with the Bosmere, Haxnicks and Mainframe brands adding significantly to the Tildenet Gardenware portfolio. Following another year of significant investment in company infrastructure, the 2017 stand will showcase refreshed branding, consolidated ranges and improvements to packaging and merchandising solutions which have been developed in response to customer feedback. Elho’s manifesto for Glee 2017 is to bring

nature closer to everyone – especially those in urban areas. The focus remains on leading innovations, and providing outstanding support for garden centres, according to the synthetic planter manufacturer, who will be ‘Giving room to Nature’ at Glee 2017… Garden tool and accessory manufacturer

Burgon & Ball will treat visitors to brand new problem-solving tools and a first look at the

new Brie Harrison collection of bright and botanical gardening gifts and homeware. Also debuting at the show will be a new collection of indoor pots and quirky cactus vases, new Sophie Conran products and the unveiling of lots of stylish new designs in a completely revamped Enamelwares collection. After awards success in previous years, there will be hopefuls entered in the Glee New Product Awards, and if the excitement gets too much, there will be an on-stand café offering refreshments and a chance to have a break or chat to the team. Briers will be showcasing new designs, and

a fresh promotional programme that will feature new glove styles and offer an attractive sales opportunity for retailers. Bestselling favourites, such as the Kids range, will be on show - as will the full range of licensed giftware. A new addition, the Pantone giftware range, will also be launched to complement the William Morris and Julie Dodsworth Ranges. Ecoegg are a new GIMA member exhibiting

for the first time at Glee this September. The team will be bringing along their range of cleaning, laundry and household products including innovative new product launches, as well as brand new FSDU solutions for retailers to see in person. • The Garden Industry Manufacturer’s Association (GIMA) is a membership organisation of around 150 suppliers and manufacturers. Its goal is to promote the commercial, trading and industrial interests of UK and EU based companies supplying the UK garden industry. For more information, contact

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GCU September 2017

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