Glee 2017 preview

With urban gardening on the up, using the retail environment to demonstrate how consumers can encourage nature into their outdoor spaces can be a compelling selling point

garden retailer, landscaper or merchant. Garden Care is Glee’s most thriving area, and this year is set to feature everything from growing media, compost, fertilisers, and GYO products to garden machinery, garden tools and accessories.

Glee’s Landscaping and Garden Decoration provides an unrivalled showcase of influential brands and leaders in garden and landscaping design. Featuring stunning displays, this area of Glee is a must-see section of the show, featuring many best-practice examples of how to cross-sell products in situ. From hard landscaping and aggregates to fencing, garden buildings and decorative accents such as pots, structures, soft landscaping, statuary, water features and timber supplies, Landscaping and Garden Decoration has everything to help garden retailers, builders’ merchants and landscapers to maximise those products that create the framework of every garden. Outdoor Entertaining is the place to source products that really enable people to enjoy the outdoor lifestyle, and will feature the best from the industry’s leading companies, making it the ideal opportunity for buyers looking to source next year’s ranges and tap into growing leisure demand. Showing everything from garden furniture, barbeques and parasols to chimeneas, conservatory and indoor furniture, play equipment and camping essentials. Plants is where buyers can shop for the best in nursery stock, bedding plants, house plants, cut flowers, trees and shrubs, herbs and florist sundries from both UK and international growers; as well as seeing the latest plant trends. This year – for the first time - the 2017 exhibition will be home to its very first Flemish growers pavilion, as VLAM, Flanders’ Agricultural Marketing Board, joins the show. The Flemish Pavilion (Hall 20, stand H30) will be home to a host of top growers under the VLAM banner, all ready to showcase their industry leading horticultural products. Many of the Flemish brands will also join Glee’s Green Heart, to demonstrate merchandising best practice.

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Getting the whole family engaged in gardening is an important trend, helping to create the garden centre customers of tomorrow

The Green Heart is now a firm fixture at Glee. Located at the entrance to Glee within the atrium area of the NEC, this new area will see 40+ growers come together to create a leading showcase for both British and internationally grown plants, and will put ‘green’ right back into the centre of the show.

Gifts, homeware and outdoor clothing are increasingly becoming big business within garden retail. Offering an unrivalled opportunity to maximise year-round sales, from Mothers’ Day to Christmas, these product categories are also ideal for driving impulse sales as consumers look to add value to their homes and gardens with stylish accessories, as well as wanting to look good in the garden. Home, Gift & Clothing brings together a huge selection of product ideas to help your gift offering stand out. Added to this, the section also features additional, added value product lines such as clothing ranges, picnicware and

seasonal decorations, plus games, toys and books.

Pet suppliers looking to maximise the boom of pet product sales within garden centres will find their home within Glee’s dedicated pet sector. Supported by the PetQuip Business Village, and featuring exhibitors within the wider parts of the show, Pet at Glee will showcase the newest product innovation from a range of suppliers.

Finally, any garden retailer wanting to maximise the profitability and efficiency of their own store, won’t want to miss the wide range of retail support suppliers within Retail Services and Experiences and the dedicated Food & Catering sector. Offering the latest innovations, technologies and equipment for etailers – including EPoS, shop fitting and display stands, structures, software solutions, garden centre design, as well as catering expertise.

The health benefits of gardening are increasingly well known, and communicating the advantages to customers will benefit both sides

GLEE Supplement September 2017

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