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Glee 2017 preview The seminar


theatre will provide an enriched programme of expert business and garden retail advice to help grow your business through challenging trading conditions Buyers Power List


First launched to the market at Glee 2015 – and receiving a wholly positive response from the garden retail industry - the Buyers Power List is designed to provide suppliers and retailers with a platform to recognise the individual buyers and buying teams who have gone above and beyond to make a difference, and whose decisions are helping the garden retail industry to thrive.


This year there will be five individual categories - Best Independent Garden Centre, Best Multiple Garden Centre, Best DIY / Builder Merchant Buying Team, Best Online Buyer/ Buying Team and Best ‘Other’ Garden Retail Buyer/Buying Team - with votes invited from across the industry, with everyone from heads of purchasing to suppliers eligible to vote.


GIMA Business Village


The GIMA Business Village is home to a great selection of up and coming companies


One of the gardening trends to be highlighted at the Retail Lab @ Glee is community, engaging with local groups and helping to grow interest in gardening


exhibiting with the support of GIMA. Glee is also pleased to present the GIMA Business Lounge, an ideal place to take a break, arrange meetings and catch up with key suppliers. It is also home to the “Buyers Connect” speed networking sessions which will see selected exhibitors meet with show visitors for 10- minute power-networking sessions.


International Buyers Centre


International visitors will find the International Buyers Centre (IBC) in partnership with Gardenex a useful resource. Located in Hall 18, the IBC will be led by the team at Gardenex, who will be on hand to provide support and


What’s new at Glee 2017 Retail Lab @ Glee


The Retail Lab @ Glee is the show’s crowning glory in 2017. This dedicated area will provide an interactive hub full of inspirational and educational content, as well as the latest trend information. Created by a panel of industry experts, the Retail Lab @ Glee is unlike any previous feature - providing visitors with a long-term vision for their retail environments.


Focussing on consumer engagement, market insight and effective access to future facing trend information, the Retail Lab @ Glee will be located at the very heart of the show. Combining interactive content, guided tours, and self-learning material, visitors will be able to arm themselves with content that not just inspires but will also drive them to action new retailing ideas within their own stores. The aim of all of this is to help retailers to grow both their offering and business, whilst also targeting new customers. Split into four sections, the area will focus on four key consumer themes as identified by


4 | www.gardencentreupdate.com


advice as well as translation services to international buyers and visitors. The International Buyers Centre will also be home to a two-hour session of “Meet the International Buyer”, enabling UK suppliers to have short introductory meetings with a few selected international buyers.


Sector-by-sector update


Whether you are looking to source the latest innovations or core best sellers for the year ahead, Glee will offer it all. Encompassing eight dedicated product sectors, Glee is the leading annual showcase for the whole of the garden industry and an essential diary date for any


the Retail Lab’s creative director, Romeo Sommers, and world-leading trend experts WGSN. These themes will be: Well-being, Family, Community, and ‘Re-wilding’.


New branding reflective of future retailing


Rolled out across Glee marketing collateral, dedicated website and throughout the show itself, the new look has been designed to breathe new life into Glee, creating a visual backdrop that is both modern and relevant, and unlike anything that the show has seen before.


The inspiration for the innovative design came from leading trend forecasters WGSN’s latest research. From the colours that will be ‘in’ throughout the coming season, to creating a look that packs a punch, Glee’s new creative is set to inspire and excite both exhibitors and visitors alike.


Featuring a bold new colour palette of the latest pantone colours, the new logo will be supported by new sector specific logos,


designed to make navigating the various aspects of the show much easier. The overall branding also benefits from using photographic negative images that together with the new colours create a real eye- catching and contemporary design. Glee event director Matthew Mein added: “Glee is in great shape – in fact, the 2017 event will be the strongest showcase we’ve been able to offer for some years. We have reached maximum capacity, and are on track to deliver over 550 exciting brands, including 150 international suppliers, as well as a wealth of new and lapsed brands. Look out for thousands of new product launches, including tomorrow’s bestsellers, today. It’s fair to say that this year’s Glee exhibition is set to be one of the most exciting showcases of garden retail and outdoor living brands, products and added value content anywhere in the UK.”


GLEE Supplement September 2017


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