Electric Water Heating
Manufacturer and wholesaler relationship – a recipe for success
Local authorities and housing associations spend £millions refurbishing their housing stock despite budgetary constraints and greater regulatory pressure. That’s why the need for electrical wholesalers and manufacturers to provide high-quality, flexible and long-lasting products that can be installed and repaired quickly and conveniently has never been greater.
G
len Dimplex Heating & Ventilation, which includes the Redring brand of electric water heating solutions, has
worked with Smith Bros, an electrical wholesaler based in Doncaster, to create a valued solution for housing services provider St Leger Homes. St Leger Homes is wholly owned by
Doncaster Council, and provides housing services across Doncaster, managing the council's 21,000 homes in the Yorkshire town. It has been a Smith Bros’ client for more than 20 years and this long-standing relationship is down to the expertise of Smith Bros’ team. The electrical wholesaler works with a number of local authorities and housing associations nationally, so understands the issues affecting St Leger Homes and the systems needed.
The Redring Selectronic range comes with energy saving features including an ‘eco power’ function.
The challenge and solution For St Leger Homes, which has vulnerable tenants, including those who are visually impaired or need carer support, there was a need to have an electric shower product with control technology that could be set to a consistent temperature and avoid scalding. Plus, as St Leger was keen to implement a ‘repair not replace’ strategy, it was also important to have a shower which provided diagnostic feedback in order to aid and inform repair. As far as Smith Bros was concerned, there was only one option: Selectronic Premier, a thermostatic care shower range by Redring. Peter Finch, Sales Manager at Smith Bros, comments: “St Leger Homes has been a client of ours for decades. There’s a reason for that – because they get honest advice from us. At Smith Bros, we promote wherever possible our great British Isles manufactured products, so we can ensure the quality and support our clients receive are the very best possible. In my opinion, Redring’s Selectronic range is the best product on offer for its price. Features such as an on-off button, Braille directions, a self-draining
32 | electrical wholesalerNovember 2018
www.ewnews.co.uk
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