Business Soſtware ●From previous page With the threat that Internet-only
retailers like Amazon pose to the industry, soſtware solutions such as BisTrack make it easy for electrical wholesalers to establish an online
storefront and serve customers more efficiently and effectively.
serve customers more efficiently and effectively. Some wholesalers may baulk at the cost of building and implementing an eCommerce solution but wouldn’t think twice about building a new showroom. Yet solutions like Epicor Commerce Connect (ECC) for BisTrack make it possible for electrical wholesalers to build an online presence for a much smaller investment than a bricks and mortar showroom. Making it possible to compete with Internet-only retailers who lack the distribution, knowledge, and expertise that electrical wholesalers can take advantage of to win and keep customers for the long term. However, it’s important to recognise that e-
Commerce goes beyond simply adding an online store to a website. Today’s systems deliver powerful end-to-end functionality that can support the fast-paced business goals of digital distributors—such as increased productivity, growth, and differentiation.
Customer focus ECC for BisTrack enables electrical wholesalers to create unique e-Commerce stores quickly— providing all the tools needed to facilitate an exceptional online customer experience that drives business growth. The ECC platform extends Epicor BisTrack—a
next-generation solution optimised for wholesaler businesses—with a tightly integrated e-Commerce business solution that eliminates multiple product databases and the need for duplicate data entry. Integrating with business processes in real-time, all information is taken from the enterprise resource planning (ERP) system and completed online transactions are automatically and immediately reflected in the ERP system.
Simply put, solutions such as ECC for BisTrack
make it easy to deliver a consumer-like and fully branded e-Commerce site that satisfies the
34 | electrical wholesalerMay 2019
ewnews.co.uk
expectations of the growing number of ‘digital- first’ customers who prefer to transact and order online.
Driving growth Providing a complete set of B2B and B2C tools that are ready to be deployed quickly, ECC for BisTrack makes it easy to incorporate specific online features required for selling direct to consumers, as well as to business customers or tradespeople.
Built on the power of the Magento open
source e-Commerce platform, ECC for BisTrack gives electrical wholesalers the tools they need
to build and manage custom websites for the business needs of today and into the future. It also provides electrical wholesalers with the flexibility of being able to add new capabilities and apps from the Magento Marketplace as they grow, without being locked into one vendor’s ecosystem. With online shopping increasingly popular in business settings, ECC for BisTrack is a comprehensive e-Commerce solution that gives electrical wholesalers the power to set their brand apart and drive new growth.
epicor.com
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