Business Soſtware ●From previous page
other issues are automatically confirmed in the core system to create a workflow at the branch, and PODs are instantly visible in the core system or on the web for customers. Aps like these are easy to set up, so it’s feasible to extend this type of technology to agency drivers. eReceipt apps will enable the booking in of goods so they can be made ready for delivery to customers, but with any issues encountered being notified to the right team members so they can be resolved – enhancing customer service, yet minimising the time and effort involved.
Power to the people Other apps being sought by distributive businesses include those that empower branch operatives to pick, undertake a stock-take, PPI and other functions. Again, all of these are designed to help focus that change in behaviour, and on swift and efficient customer service. We’ve all witnessed the assisted shopping apps with rich visual content that are being used by sales staff showrooms or by customers planning purchases. Rather than remaining behind a counter, sales staff can now approach customers in a showroom and use the app to discuss and build an order that is fed back to the core system. As well as the rich product content, these apps will provide the customer with information drawn from the core system such as delivery times and, for trade account holders, their pricing and account status. CRM aps developed for your field sales team will let them access customer account status, quotes and CRM detail as well as their own dashboards and KPIs. They will be able to enter visit reports to update the core system as well as creating and updating tasks and capturing orders – another tool to ensure you’ll be meeting customers’ expectations around a personalised experience. Adopting a digital strategy means you’ll be
driving new behavior among your teams and empowering them to work in ways that will enhance customer service as well as driving efficiencies throughout the branch. We’re committed to helping you do this by developing technology that pushes out more data directly
from the core system to be used proactively and in different ways by operatives across your business. We believe this is how we can help you to start your digital transformation process!
kerridgecs.com Wholesaler and other distribution businesses
are now seeing how they can take advantage of this shiſt in technology and behaviour to substantially improve efficiencies and customer service.
18 | electrical wholesalerMay 2019
ewnews.co.uk
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