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Case Study A 5% marginincrease for Bonus!


Kerridge Commercial Systems’ K8 soſtware has delivered cost and time savings across every area business for wholesaler, Bonus Electrical. A key element of the soſtware is its ability to provide the business intelligence that the management team needed, enabling them to analyse sales in more depth…


B


onus Electrical is the wholesaling division of the East Yorkshire-based, family owned, Bonus Electrical


group. Established nearly 60 years ago, the group also owns an electrical retail superstore, a solar PV distribution company, and supplies electrical kits to caravan and mobile home manufacturers. Bonus Electrical is the largest independent wholesaler in Hull and a key supplier to local health authorities, councils, schools, colleges, contractors and industry. Company spokesperson, Carl Dearing, said:


“Unlike national wholesaling groups, who have very strict rules, Bonus is extremely flexible. Where local competitors may have one or two vehicles and offer a next day delivery service, we offer a shuttle service using a large fleet of vans. If we have what customers want in stock, the average delivery time is 90 minutes.” Bonus also offers its major customers a free call out service during evenings and weekends, the facility for stock holding, and warehousing for a council home maintenance company – with whom they have just renewed a three- year supply contract. In 2013, the Bonus management team was


tasked with doubling the turnover in two years. At the time they were using “an antiquated, character based system that was always crashing” and, although the old system could not produce the reports they needed, a change of system was considered “too disruptive”. But when it became clear that the old system was collapsing, the search for a new solution began. As a member of the ANEW buying group, the Bonus team asked other members for suggestions. They discovered, however, that many others companies were also using quite old systems and had the same anxieties about the distraction of change. Then the manager of a local builders’ merchant suggested looking at their K8 system. The brief Bonus eventually gave to Kerridge


Commercial Systems (KCS), the company that develops K8, and two other software providers, was for a system that would give the company all the business intelligence they needed in a format that was usable and accurate. Staff should also be able to use the system


34 | electrical wholesalerJune 2018


Bonus Electrical’s Carl Dearing and Jamie Dawson.


competently as soon as it went live. Said Carl: “We ultimately chose K8 because of the attitude of the KCS salesperson. He really listened to all our concerns and we felt he genuinely understood them. The fact KCS had implemented systems for other electrical wholesalers, whereas the other providers hadn’t, also gave us comfort. “The frustrations we expected when the


system went live never happened. There was some fire fighting during the first six months over printer interfaces and a snagging list that we worked through at our weekly meetings with KCS, but we never stopped trading or lost any business.”


Being able to send out invoices by email


delivered the first immediate cost and time saving benefits. And, on the trade counter, staff were now able to access accurate pricing which speeded up service straight away. The internal sales team was also able to access the customer history they needed more quickly and easily. Bonus’s Jamie Dawson, said: “The integrated POD system is invaluable and helps us deal with queries quickly and more efficiently. Some of our local authority customers ask for a lot of PODs and I often used to spend half a day wading through files and scanning paper copies before emailing 20 or 30 of these. Now, I


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