search.noResults

search.searching

note.createNoteMessage

search.noResults

search.searching

orderForm.title

orderForm.productCode
orderForm.description
orderForm.quantity
orderForm.itemPrice
orderForm.price
orderForm.totalPrice
orderForm.deliveryDetails.billingAddress
orderForm.deliveryDetails.deliveryAddress
orderForm.noItems
Lighting Industry Comment Helping


wholesalers give the right advice


Simon Greenwood, Trade Channel Director Northern Europe with Thorn Lighting, asks if there is enough support for wholesalers when it comes to lighting.


T


he lighting market is undergoing a rapid transformation, driven by the rise of LED technology and the


increasing popularity of connected lighting systems. In these days of difficult trading conditions,


electrical wholesalers need help and support from manufacturers so that they can offer the right products to the right customers. As lighting is becoming more complex, especially as we move to a connected lighting industry with all of the technical advances that this entails, so are the challenges facing electrical wholesalers. In terms of a company’s product, there should


always be technical and product support information available as standard from a manufacturer. This should go without saying however, as we have seen in the last few years, lighting is becoming a significantly more complex industry. It is important that wholesalers are constantly


educated to make them more aware, not only of the continuing evolution of lighting products, but also of lighting regulations that will help with future challenges. This is also something that will enable them to build trust and long lasting relationships with their customers.


A step in the right direction is the


standardisation of lighting using the ETIM (European Technical Information Model) categorisation, which will remove any ambiguity and ensure everyone uses the same terms.


Awareness


This is something that we as a lighting manufacturer will endorse and will work closely with associated bodies in order to raise awareness and understanding. Another example would be that we have


been working throughout this year to raise awareness on many topics with electrical wholesalers and the emphasis has recently been on the important subject of office lighting, with a focus on colour temperature, distribution, UGR and lifetime.


With the European Standard set UGR = 19, it means that choosing the right luminaire is the most important part of lighting in the workspace and this information is invaluable. There is much to be gained by working closely with electrical wholesalers to help them benefit from the wide reaching knowledge and industry expertise which is available to them. This way it is possible to ensure they have all the right products and information to help them deliver the right end result. As customers’ needs and expectations


change, wholesalers must adapt their approach and add value by connecting the right products to the right customers and they can only achieve this if we continue to provide them with the information they need.


www.thornlighting.co.uk/en-gb It is important that wholesalers are


constantly educated to make them more aware, not only of the continuing evolution of lighting products, but also of lighting regulations that will help with future challenges.


16 | electrical wholesaler January 2018 www.ewnews.co.uk


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59  |  Page 60  |  Page 61  |  Page 62  |  Page 63  |  Page 64