Interview
How is the drive for sustainability affecting electrical design? The drive for sustainability is significantly impacting electrical design by promoting the use of energy-efficient components, renewable energy sources, and eco-friendly materials. Designers are increasingly incorporating technologies like LED lighting, energy-efficient power supplies, and smart grids to reduce energy consumption. Additionally, there is a focus on minimising electronic waste through designs that support easier recycling, longer product lifespans, and reduced use of hazardous materials. Two core areas of focus for us at ProofVision for future products is to minimise energy consumption and make products easy to repair and recycle. This is nicely demonstrated in our new semi-shade Lifestyle Plus NX outdoor televisions, as the product is considerably easier to repair and dismantle in comparison to the original Lifestyle model. We prioritise using eco-friendly and recyclable materials, managing waste responsibly, and minimising the environmental impact of our operations. Socially, we focus on fostering a diverse and inclusive workplace and ensuring fair labour practices are being carried out by our supply chain. Our governance commitments involve maintaining transparency, ethical business practices and robust oversight to ensure compliance and accountability.
TBCharge in-wall electric toothbrush charger, above right and below
“We are investing heavily in marketing to build product awareness across our entire range. This strategic investment aims to increase visibility and drive demand for our innovative solutions.”
What are your aims for the business for the next 12 months?
We are proud to be in our first year as an ISO 9001 certified company. This certification reflects our commitment to quality management and continuous improvement. We are dedicated to working together as a team to enhance our processes, ensuring that we consistently deliver high- quality products and services to our customers. Our focus on quality and operational excellence will not only improve customer satisfaction but also drive long-term business success.
We are investing heavily in marketing to build
product awareness across our entire range. This strategic investment aims to increase visibility and drive demand for our innovative solutions. As part of this effort, we are leveraging multiple channels, including digital advertising, social media campaigns, and partnerships with key industry influencers, to effectively reach our target audience. In addition to our marketing initiatives, we are excited to have several new product launches. These products are designed to meet the evolving needs of our customers, offering enhanced functionality, greater efficiency, and superior performance. By continually expanding our product line, we aim to solidify our position as a leader in IP-rated electronics.
What can the industry expect from ProofVision for the rest of the year and beyond? Can you give us any insight into new ranges/launches planned? As a business, we are focused on delivering innovative new products to the industry, with several exciting launches on the horizon. Stay tuned for more updates.
www.proofvision.co.uk
ewnews.co.uk
August 2024 electrical wholesaler | 23
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