Cover Story

So, whilst so much emphasis has been put on performance of product on OE, sometimes over specification can hinder some project wins in cost critical situations. Say temporary lighting, or short term rented buildings etc. And whilst in general, even with a healthy wholesaler margin, projects tend to come in within 2-2.5 year payback, One Electrical can now cater for clients with only 1 year ROI in mind. So, with great pleasure we introduce to you our new exclusive partnership with GTV, a £100m turnover European brand of Lighting and Hardware Accessories.

“In March 2018, we secured a long term exclusive partnership with GTV, of mainland Europe, delivering brand awareness and reciprocal business in each other’s territories. Our product range has increased overnight from hundreds to thousands of lines! The partnership has improved our domestic and economical offerings, all available on a next day or three day delivery time,” says Rob again.

The range encompasses “must have” stockist items for any good wholesaler. From budget battens and lamps to Popup sockets, furniture lighting, LED tape and linear profiles. The One Electrical sales team can explain the features and benefits of all products available and guide a customer to the perfect product for any application.

One Electrical now has a quite unique offering for the industry. For core items such as Floods, Battens and NCFs, we now offer a type of “good, better & best” philosophy. Always leading with its market leading “premium/commercial/best” product, still at a competitive price, One Electrical gradually offers the customer an alternative option should they be over specifying the job.

“So we move onto the ‘contractor’, and then finally the ‘DIY’ solution if cost is literally the driving factor. At each stage we offer professional advice on which product is most suitable for the job. This is unique in the market, and secures our customer base. As some suppliers, like ourselves, are renowned as always being best quality, but others are always known as ‘cheaper priced’, simply tell us what is your leading driver, and we can supply against that desire – whilst still maintaining first class quality and supply chain,” says Rob Chadwick

Continuing the theme of NEW PRODUCTS, the market was wooed this month by products such as LED SPEAKER DOWN LIGHT – available in 2.5” & 6” size, with Bluetooth connectivity and impressive sound quality, and remarkably specified already on a 30,000 unit project.

Next to hit the target market was what the market was screaming for. Something NEW when it comes to an LED panel.

“LED panels have been around for circa 5-6years now, and are pretty commonplace. The wow factor has officially gone. However, we have something great – you could imagine it in the GOOGLE offices! And the best thing is, it’s actually cheaper than a normal one!

“Whilst I’m sure we could have demanded a higher price for something so new and impressive, our honesty and integrity – and excitement to please the market – led us to release it at an unbelievable launch price,” Says Sam Dawson, sales account manager. “I must have taken 200 calls on the products last week – everyone wanting a sample and trying to get their head around it.”

So entering its 15th year in the LED lighting market, it looks pretty safe to say that One Electrical is flexing its muscles again. With a new 250-page catalogue due out this Spring, you’ll be needing some of your own to lift it! Tel: 0161 703 2201 April 2018 electrical wholesaler | 13

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